Brands and colors are indistinguishably linked – think Golden Arches, Amex Black Card, Tiffany Blue or breast cancer’s Pink Ribbon. After all, colors create a vibrant visual experience. They make things more attractive, affect our mood and can even subconsciously shape action. As a result, brands put a lot of thought into the colors they use.
Earlier this year, we blogged about 7 design trends you need to know about for 2015. Well, as a designer, two of those trends have really stood out to me over the past few months: the use of images and video content. Why? Because of how effective they are in marketing.
As a marketing designer at AddThis, I work with designers as well as with non-designers. Sometimes with the overload of requests, I can’t get to everything, which means my non-design co-workers have to create their own images or landing pages. Because I know others out there may be in similar positions, I put together a list of best practices for all the non-designers who may need to design something on their own every now and then.
All of us in creative fields know that creativity doesn’t always come easily, and that it doesn’t always come at the “right” time.
Where do you go when you need a little inspiration? What do you do when you’re stuck on a project and just need to clear your head (or maybe retreat to your happy place)?
The web is full of inspiration, but it’s a little chaotic if you ask me. So, out of curiosity to learn what inspires people offline, I asked my amazing co-workers. What I found was really interesting and I know it will help me (and you) in the future.
No matter what business you’re in today, almost everyone has a website and a blog. Photography has become one the biggest trends to create an aesthetic design no matter what the context. As a designer, I always try to use photography as much as possible, but I often need more resources than just iStock to create different looks and feels. I’ve come across numerous great resources, but I want to share with you the most hassle-free and free of cost photography resources.
If you’re into marketing, design, content creation, or really anything data related online, then you’ve come across an infographic at least once. But what is an infographic and what makes one more successful than others?
Our UX team recently started a new tradition. Every Thursday for half an hour, we host “Lightning Rounds” where we share cool softwares, apps, or anything new that we’re into—whether or not it’s related to design. It gives us a chance to show what we’re passionate about, both related to work and in our personal lives. Check out some of the cool apps discovered this past month. Continue reading →
We’re always striving for perfection. Not just while we’re creating awesome and innovative tools for our users, but also in how we work together and communicate as a company. We’ve used a lot of great tools in the past—some were pretty awesome, while others not so much. But overall, we learned communication is key—especially when we have colleagues stretched out across the country. Here are some of the tools we’re using to help keep our whole team connected and organized. Continue reading →