The success of your company website or blog depends on a steady stream of content that will keep your readers engaged. We know: it’s hard to crank out high-quality, engaging blog content day after day. All too often, you run out of ideas and when that happens, where do you turn?
As a marketer, you’ve probably put a lot of thought and time into building your email list. Growing your subscribers to the highest number possible seems like the best goal to many. But what if we told you that a big number isn’t everything?
The new “Facebook Reactions” have been public for just over a month and both customers and brands are still trying getting used to the new options.
We’ve all got those tasks for our business that we keep putting off: those things that aren’t necessarily revenue generators, and so they keep getting shoved to the bottom of the list. But when it comes to social media, if you don’t keep up with your profile and content maintenance, it’s going to show — and your social media engagement can suffer as a result.
If you aren’t taking advantage of search engine optimization (SEO) to drive traffic to your website, then it’s likely your competitors are beating you in search result rankings. Learn how to take traffic back from the competition by reading our article, “SEO for Beginners: How to Optimize Your Content for Search.”
These days, it’s critical to be everywhere your audience goes to consume content. With the right mobile strategy, you’re literally in your audience’s pocket.
If you haven’t started using Pinterest to enhance your marketing efforts, you could be missing out on valuable new website traffic. Pinterest is already sending more traffic to retailers in the U.S. than Google Plus, YouTube, and LinkedIn combined. So how can you leverage Pinterest as a channel for users to visit your website?
When it comes to running a website, there’s always room for growth and optimization. Putting in the work to make your website better for your customers is the easy part. It’s knowing where to optimize that presents the largest obstacles. Fortunately, A/B testing can help with that.