Blog

All posts by Christian Brink

Web Design Trends: What to Embrace & Avoid in 2016 [WEBINAR RECAP]

design trends webinar recap

While eye-catching web design and quirky content often works to reel web visitors in, it’s not always enough to get them to stick around or drive conversions.

In our “Web Design Trends: What to Embrace and Avoid in 2016” webinar, Tom Osbourne, VP of Design at Viget, covers all of the major design elements you should add to your toolkit this year, whether you’re working on a website redesign or creating wireframes from scratch.

Continue reading

Target the Right Audience for Your Super Bowl Marketing Campaign

football

Super Bowl 50 is right around the corner, which means digital marketers are busy setting up campaigns to increase sales and brand awareness. To ensure you’re reaching the right audiences, we’ve put together Super Bowl segments that you can use to drive successful programmatic campaigns. Here’s a look at some of our segments:

Continue reading

5 Social Media Marketing Lessons We Learned in 2015

blog1_900-test

At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

Continue reading

Online Trends for 2015 [Infographic]

2105 online trends

As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.

Continue reading