All posts by Jim Lane

I'm Vice President of User Experience for AddThis.

NoVA UX: Celebrating Three Years of User Experience Meetups

At this week’s NoVA UX meetup we celebrated the group’s birthday and three years of user experience events. NoVA UX was founded back in June 2012 to provide opportunities for user experience professionals in the Northern Virginia and DC metro area to connect, share ideas and learn from each other. Since then we’ve grown to nearly 1,700 members.

Continue reading

Dieter Rams’ 10 Principles of Good Design


In the Footsteps of a Legend

Many of us that work in the creative arts are familiar with Dieter Rams, a highly regarded industrial designer. Even if you are not familiar with Mr. Rams, though, you have almost certainly used products that were influenced by his work. Over the course of his career he developed ten principles for “good design” that continue to inspire creative professionals, such as Apple’s Jonathan Ive.

Continue reading

House of Cards, Monument Valley, and Design

monument-valley-gameImage Source: Monument Valley App

Millions of people enjoyed the new season of House of Cards on Netflix this weekend. If you were one of them, you might have noticed Frank Underwood playing a beautiful game in episode five called Monument Valley. Some have even written about parallels between Underwood and the 2014 award-winning game’s heroine, Ida. Such prominent placement will surely be a boost for the popularity of the game, and it was a welcome alternative to the more typical analogy of chess and politics.

Continue reading

10 Criteria for Better Website Usability: Heuristics Cheat Sheet


When visitors arrive, how easy is it for them to use your website?

Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.

Continue reading

Implementing Process Frameworks Like Lean UX in Your Organization

Last week we kicked off our 2015 NoVA UX meetup calendar at AddThis HQ with a visit from author and Lean UX specialist Jeff Gothelf. On the evening before his full-day DC Lean UX workshop, Jeff shared a talk titled, “Purity vs Pragmatism,” in which he passed along his experience with helping organizations implement frameworks such as Agile development and Lean UX. Continue reading

The Value of a Follower for Your Site


Just how valuable are followers to your content strategy? We did some research to look at different kinds of engagement behaviors—such as scrolling, clicking, and sharing—and how they correlate to increasing followers and conversions. We also looked for a connection between where a visitor came from (for instance, a search or social “click” referral) or what device they used. Followers proved to be of tremendous value for websites. Continue reading