Blog

All posts by Jim Lane

I'm Vice President of User Experience for AddThis.

7 Mobile Design Strategies Used by AddThis

Our team works hard to make sure that every tool and feature we develop automatically looks (and works!) great on mobile devices, so our publishers can give visitors a seamless mobile sharing experience. We’ve learned a lot along the way that has helped structure design strategies we use to tackle the mobile web.

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Using AddThis Smart Layers

Yesterday AddThis CEO Ramsey McGrory introduced Smart Layers, an easier way to get more traffic and followers with one piece of code. In this post I’ll go into a little more detail about how to get Smart Layers, what to need to do if you already use AddThis tools (hint: nothing!) and some simple ways to customize Smart Layers for your site or blog.

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E-commerce UX Design with CustomInk and ThinkGeek

For Wednesday night’s NoVA UX meetup I moderated a panel discussion about how two local retailers — CustomInk and ThinkGeek — approach user experience design in an e-commerce setting.

April NoVA UX E-commerce Panel

Both companies use comprehensive testing strategies, and multiple analytics tools like Google Analytics, Omniture, and Adobe’s Test and Target, to optimize conversions and revenue. Continue reading