All posts by Justin Thorp

Stop Hiding the Best Content on Your Blog

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We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website audience the content that they want to see because it’s not on your home page. And… you likely have a library of amazing content that they’d love to consume. This adds up to lost opportunities, time and money. It’s time to start thinking about personalizing your content marketing so that you’re putting the right content in front of the right visitor at the right time.

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Stop Making Your Website Look like the Vegas Strip. Start Personalizing.

Las-Vegas-StripToday, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.

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Personalization Puts People Back at the Center

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2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.

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[CHARTS] Analysis of Social Activity Around #BlizzardOf2015

Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today.

Since it’s all WE’VE been talking about around the office we felt it was appropriate to dig into the data to see what OTHER people were talking about online in regards to the #BlizzardOf2015.

This chart looks at how what people were talking about changed over the last couple of days.

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11 Examples of Online Personalization You Love

2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.

Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:

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2015 is the Year of Online Personalization

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

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Don’t Bury the Lead When You Write! [Content Strategy]

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One of the biggest things you can do to improve how you write on the Web is to not bury the lead. Don’t force people to read two or three paragraphs in to understand what your point is. Instead, put the point of your post right up at the top. In journalism school, they teach new journalists this as a concept called the “Inverted” or “Upside Down Pyramid,” a good guideline to show you the best way to write for the Web. Continue reading