2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.
This year is going to be the year of website personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.
Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:
Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.
One of the biggest things you can do to improve how you write on the Web is to not bury the lead. Don’t force people to read two or three paragraphs in to understand what your point is. Instead, put the point of your post right up at the top. In journalism school, they teach new journalists this as a concept called the “Inverted” or “Upside Down Pyramid,” a good guideline to show you the best way to write for the Web. Continue reading →
Like all of you, the AddThis team was GLUED to the live stream of the Apple event, where they announced the revolutionary new Apple Watch amongst a slew of incredible products. With AddThis being on over 13M website domains and being seen by 1.7B people every month across the globe, we get a unique picture of what the Web is buzzing about. Continue reading →
Your users are using your site across every possible device. This is something you need to prepare for and adapt your Web site design to support in order to guarantee that your content can be engaged with regardless. Continue reading →
Like many others, I’ve found myself getting caught up and putting a lot of value in how many Twitter followers I have. What I didn’t fully appreciate was that only a fraction of my followers on Twitter see what I tweet. Twitter is a stream of content that’s always moving. You’re not going to see the content unless you’re looking at the stream when the content is published.
On Wednesday, Twitter made their analytics available to all users. The functionality was previously only available to advertisers. With the analytics, you can see how many impressions and engagements your Tweets get. Engagements includes number of favorites, link clicks, detail expands (when someone clicks on the tweet and shows detail view), retweets, and replies. Continue reading →