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All posts by Kori Hill

16 New Places to Share with AddThis

We are excited to announce the release of more services to the AddThis share menu. Joining the ranks are Adfy, EFactor, Fashionlista, Fashion BURNER, Mail.ru, NewsMeBack, OnGoBee, RideFix, Select2Gether, ShirIntar, SpinSnap, XING, Yemle, Yuuby, ZicZac, and Zootool.

As the social web is always evolving, we’re committed to making it easy share content everywhere online and are adding new places to share (services) as quickly as we can.
For those of you waiting to get your service approved, so that you will be listed in AddThis, we appreciate your patience. We’re working to get through the queue as fast as we can.

If you have any questions or concerns, we’re always listening. – kori@addthis.com

Clearspring Featured as Top DC Start-Up

(Originally posted on the Clearspring blog.)

We were super pumped for our company Clearspring, the makers of AddThis, to be featured in today’s “10 DC Start-Ups You Need to Know About” article by The Next Web!

Congratulations to the hardworking Clearspring team, and of course many thanks to our supporters, especially the users of the AddThis platform.

And also a big congratulations to the other companies featured on the list! Being in such good company makes these sorts of milestones that much sweeter.

3 Reasons To Keep Checking AddThis Analytics

Analytics are a huge and integral part of the AddThis sharing platform. We highly encourage our users to not only place an AddThis button on their site, but to register an account and closely follow their share activity. Here are the reasons why.

1. Know exactly what content is being shared and how many times
When someone takes the time to share a piece of content, most likely that means they have found some sort of extra value in it. When a certain piece of content gets shared many times, there must be something special about it! This is very important for publishers — knowing what sort of content is really resonating with their user base and what to offer them in the future.

2. Know where your content is being shared
The breakdown of the most popular services shared to by people on a site is a great way to get more insight into a community and the places they like to gather on the web.

3. Know what content is sending traffic back to your site through sharing
Not only can you see what is being shared and where, but the data also shows the the amount of traffic you are getting back from those shares through our clickback analytics. This is a great way to see what content makes people click – what type of stories are people most interested in?

What are the most attention-grabbing headlines?

Tracking these trends is a great way to capitalize on what content is viral for you and what your users get really excited to share with their friends.

And that’s not all. Exciting new analytics features coming soon.

Get in Touch. Talk to Us.

We are your Happiness Gurus! It is our job to make your experience with AddThis similar to a pleasant stroll down a beach (or along a beautiful grassy knoll, if sand isn’t your thing). Which is why we LOVE to hear from you – whether it be a technical question, a product request, or you’re just trying to sneak a preview of a top secret up-and-coming feature! We are available through all sorts of channels. Just pick your favorite one – or all of them! Let’s run down the list:

Email
You can use our handy dandy contact form, or email us directly at kori@addthis.com and justin@addthis.com. You will get a gracious and timely response through either!

Forum
Our super smart and savvy tech support team loves helping you solve all your technical questions or concerns in the forum.

Twitter
Twitter is an amazing tool for reaching out to those using AddThis. We monitor what people are saying and if you have an issue, whether you tell us directly or not, you better believe we’ll get in touch and do our best to make sure you are a happy customer. Go ahead and give us a follow, if you feel so inclined.

Facebook
Facebook pages aren’t only for showing off your product or brand, but more importantly are another channel for users and customers to have a voice. Please visit our page and drop us a line.

Blog
Hey, betcha didn’t think of this one, huh? Please post a comment whenever you have any feedback. Feedback is SO important to us, as it’s what we use to make our product better for YOU.

We sincerely hope this encourages you to reach out to us whenever you feel the urge. Even if you are just saying hey or want to send us a picture of your dog. No, really, we love dogs!

Download AddThis for MyBB. Created By Our Community.

If you are a big MyBB contributor, we highly recommend you download the AddThis plug-in! The super cool add-on will automatically put an AddThis button in your threads. You can even set it to display on all posts or just the first one!

Once again, serious props to our amazingly smart and talented community. We love this stuff!

And as always, please share with us any cool toys you’ve created with the AddThis API.

Download AddThis for Opera. Created By Our Community.

Are you a fan of AddThis and use the Opera browser? Good news for you! There is now an Opera AddThis extension — making it easy to share from ANY site on the web.

We also have to give a special shout out to our wonderful community because it was an AddThis user who created the plug-in. Words can’t express the gratitude we have for your loyalty. It’s actions such as these that inspire us to continue to strive in making the best bookmarking and share product on the web!

Have you created something awesome using the AddThis API? If so, please drop us an email, we’d love to highlight it!

3 Tips For Getting the Most Shares

An important thing many AddThis users don’t realize is the impact of button placement and implementation. Something as simple as placing a share function at the top of an article instead of the bottom could mean the difference between 100 shares and 1000 shares. So, here are three tips for getting the most shares out of your AddThis implementation:

1.) Put your share button high on the page.
The more noticeable your button is, the more people will use it to share with their friends, which in turn will lead to more traffic. Put it right in front of their faces and don’t make them scroll to find it.

2.) Use the AddThis toolbox or share counter.
Even the type of button you place on your site has a great effect on how much your content gets shared. Our research has shown that the AddThis Toolbox performs four times better than the stand-alone share button. And our new share counter is quickly showing to be a top notch performer as well. We encourage users to keep up with our latest offerings so the experience remains fresh.

3.) Reduce the number of clicks it takes to share.
Another great way to see more activity is by lessening the number of clicks it takes a user to share your content. For example, using the AddThis popup window instead of making your users have to click and open a service list window. Less work equals more shares!

To get a more visual idea, here are some examples of excellent AddThis implementations (click images for larger version):

Answers.com

Answers.com has great toolbox placement at the top of their homepage with the popup.

ABCNews.com

ABC News has a great customized share bar across the top of their articles with a “more” button.

IGN.com

Gaming site IGN.com has another great custom implementation with a pop-out window when you hover over the AddThis logo.

We are certain if you take these tips into consideration, you will see a spike in sharing. If you do makes changes to your implementation, please send us your success story. We love hearing from you and maybe you’ll end up featured on the AddThis blog!

Go Big or Go Chrome

We’re proud to announce another milestone this morning. We’ve surpassed 40,000 installs of AddThis for Google Chrome — making us the #1 sharing plug-in for the fast-growing browser!

If you are a user of Google Chrome and have yet to download the AddThis plug-in, what are you waiting for? It’s the best extension to make sharing and bookmarking easy. Just a couple clicks, and you’ve shared your content to your favorite social networks.

If you don’t use Chrome, don’t feel left out! We also have browser plug-ins for Microsoft Internet Explorer and Firefox, as well as the AddThis Bookmarklets.

If you have any questions or feedback about AddThis for Google Chrome, please let us know! We’re always listening in our forum or you can drop us an email – kori@addthis.com or justin@addthis.com

Customize Your AddThis Email Templates

Did you know that we have the tools to allow you to customize the emails sent by the users who share your content? Yes, it’s true, and for good reason too.

Email has been and still remains one of the most popular ways for people to share content. Taking full advantage of a customized email is a perfect way to get more clicks and ultimately, even more shares! And who doesn’t appreciate that extra personal touch?

All you need to do to customize your email templates is go to your account settings and click on the Email Templates tab (oh look, here’s a direct link! https://www.addthis.com/settings/email-templates). There you will find the ability to add templates, HTML, text-only or both.

Do you use the customized email template? Did you notice a rise in clickbacks or any other notable changes in the sharing of your content?

As always, if you have any questions or feedback about this feature or any others, please let us know!

My First Day at Clearspring

Hello! My name is Kori Hill and today is my first day as a Community Manager at Clearspring.

So far everyone has been very welcoming, but of course, a special shout out to Justin Thorp, my community manager mentor! He’s been awesome and I’m highly impressed by how well he’s managed such a big and important job by himself for so long! I only hope to continue on with the excellent example he has set.

I have spent most of my day getting up to speed on the awesome AddThis platform and learning all the various ways we reach out to customers to make sure you are getting the best experience possible! Even though I’ve been using social media tools for years now, every day it still amazes me the power they have and the channels they open for getting in touch with the people who matter.

Speaking of the people who matter, I very much look forward to interacting with all of you — whether it be on the blog, in the forums or some shout outs on Twitter. (follow me: twitter.com/korihill)

Please feel free to ask me any questions you like! I’m always available here – kori@clearspring.com

Cheers!

Kori