Yesterday, Amazon Machine Learning was announced on the AWS Official Blog. It’s great to see more tools developed to improve the data science workflow. It’s enabling the Web to be much more personalized. Nvidia is doing it with DIGITS and Matlab has a toolbox too. The growth of tools supporting data science makes personalization better, more accessible to companies, and easier to scale. The better the tools, the better we can do on the job. But – as always – we need to keep the whole picture in mind and watch the trade offs.