We’ve all heard the line “past performance is not indicative of future results.” But I’m here to tell you history can help shape how we look at preparing for the future. This is especially true for publishers (site owners) who are always focusing and optimizing their content strategies.
In the tough online game of acquiring more visitors, keeping them on the page, and having them spread the word to their friends (i.e. through social sharing), publishers today––that is, site owners, designers, and content producers––need to look beyond pageviews, and create stories that people want to read and feel a desire to share with their friends. If you’re a publisher, you can sympathize with this.