Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement. Continue reading →
Getting more traffic is a big investment for website owners but they sometimes miss an effective method of getting there. Content recommendation widgets can maximize paid media strategies to get more followers and more pageviews to your website.
We took a look at some of the megatrends in our Quarterly Trends Report for Q1. When it comes to content engagement by category, we found some interesting trends for you to consider to help you maximize engagement on your site. Continue reading →
From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.
Sunday night is Oscar night, and in the run-up to the world’s most popular awards show, all the publicity machines are in overdrive both to increase ticket sales, and (hopefully) increase the chances of winning one of those coveted golden statuettes.
Image Source: Around Movies, Be Youthful, Bio, Bleeding Cool, Huffington Post
Anyone that has their Google Alerts set up to include native advertising knows that it’s been tough to keep up with the sheer volume of opinion and news on the topic this year. From defining it, to debating the pros and cons, to understanding the new advertising solutions––there’s a lot to consider for any brand, publisher, or Website owner that’s considering a native ad strategy.