Blog

All posts by Scott Allan

Chief Marketing Officer

AddThis Study Shows Mac Users Scroll More than PC Users

addthis-q2-scrolling-mac-vs-pc

Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement. Continue reading

3 Reasons to Have Content Recommendation Widgets Above the Fold

AddThis Content Recommendation Widget

Getting more traffic is a big investment for website owners but they sometimes miss an effective method of getting there. Content recommendation widgets can maximize paid media strategies to get more followers and more pageviews to your website.

Continue reading

Content Recommendation Widgets: How Do They Work?

From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.

personalization_blog_image_2 copy

Continue reading

2013: The Year of Native Advertising

Anyone that has their Google Alerts set up to include native advertising knows that it’s been tough to keep up with the sheer volume of opinion and news on the topic this year. From defining it, to debating the pros and cons, to understanding the new advertising solutions––there’s a lot to consider for any brand, publisher, or Website owner that’s considering a native ad strategy.

blog_nativead

Continue reading