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All posts by Shannon

Introducing CSV Export for Targeting Rules

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Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.

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Minneapolis Running: A Case Study

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About

As an avid runner, I was really excited to chat with Nathan Freeburg about his site, Minneapolis Running. Nathan started this site because he wanted to share his passion for running and combine it with information about local races, running groups, and tips for runners in Minneapolis (and anywhere, really). It now has several contributors and traffic is growing on a steady basis.

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Introducing the Audience Targeting Creator

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A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.

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How Michelle Money Increased Email Subscriptions with AddThis Marketing Tools

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About

Michelle Money. Does the name sound familiar? If you’re a fan of the Bachelor, then I imagine it does. She was a contestant on Season 15. But she’s more than just a reality TV star. She’s now focused on empowering women with the help of her style, health, and female advice blog and website, michellemoney.com. To help her boost engagement and drive visitors to the site, she and her team turned to AddThis website marketing tools.

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5 Examples of What to Promote with AddThis Marketing Tools

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Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.

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Is Email Marketing Dead?

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Every once in a while you stumble across an article declaring that “Facebook is dead!” or “Email is played out” or even, “Google is no longer the powerhouse in search”. To all of those, I say phooey. There might be elements of your marketing strategy you need to re-evaluate due to changes on various platforms, but this does not indicate one method being dead. It simply means it’s evolved.

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Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading

How Mercy Home Grew Donations With AddThis Marketing Tools

Mercy-HomeLast week I took some time to talk with Lynn Luong, the Coordinator for Online Marketing at Mercy Home, who manages their website and social media presence. Mercy Home provides kids in crisis with the support and guidance they need to realize their own potential and make positive decisions. Their annual fundraising campaign is vital to the organization – and with the help of AddThis Pro tools they raised almost $5,000 in just two days.

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