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All posts by Steph

Game of Thrones Fans by the Numbers

This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.

And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.

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What Our Data Taught Us About Cricket World Cup Fans

cricket_world_cup_2015Image Source: Twitter.com/CricketWorldCup

Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?

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Introducing the March Madness Brand Bracket

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[Brand Bracket updated on April 7, 2015]

There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big opportunity to connect with a seasonal audience and increase brand engagement. For the official tournament sponsors, increasing brand engagement is especially important because the sponsorships are a big investment and thus need a big return. Continue reading

And the Oscar Goes to…?

oscars-addthis-social-data

Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading