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Category Archives: AddThis News

The Evolution of AddThis: A Data-Driven Path to Relevant Marketing

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Today we’re proud to announce the launch of the AddThis Audience Intelligence (Ai) platform. This platform enables brands and agencies to build, deeply understand, and activate custom audiences generated from the anonymous digital patterns of more than 1.9 billion uniques across 15 million websites. This launch is the result of many months of hard work, and we couldn’t be more excited to share it with you today.

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Happy New Year from AddThis!

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It’s been quite the year for us. Aside from the tons of new features we released, our new mission, and record-breaking stats on the blog (thanks to you guys!), we’re only even more psyched about what 2015 has in store.

So as we wrap up this amazing year, we want all of you to feel our appreciation for your support and loyalty to AddThis. Your feedback has been valuable—and influential!—in the shaping of our tools. Thank you!

We have a lot planned for the new year, so you can expect to see awesome new features, product releases, useful resources, and fun events from us. We’re taking off the rest of this week to rest and get refreshed for an awesome kick-off to the new year. See you in 2015!

Merry Christmas & Happy Holidays from AddThis!

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The snow is falling (somewhere, not in Virginia) and the wonderful season is finally here. We hope each and every one of you is packing your bags and shutting down your devices to spend time with loved ones during this wonderful time of year. We are, too.

That means we’re closed tomorrow (Christmas) and the day after (Friday). We’ll be back in action and ready to rock on Monday (the 29th). Have a great vacation!

Our New Mission: Making the Open Web Personal

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Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading

The Results of Our Own Home Page A/B Test

Did you notice our new home page?

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We are constantly testing and fine-tuning our home page (we practice what we preach when we say perform A/B tests!) and this is the result of our latest project. Our goal was to pinpoint the best way to tell our story. In other words, how do we best layout our home page to benefit our users? Here are the steps we took to get to where we are today. Continue reading