Today, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.
If you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.
Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.
Last week I took some time to talk with Lynn Luong, the Coordinator for Online Marketing at Mercy Home, who manages their website and social media presence. Mercy Home provides kids in crisis with the support and guidance they need to realize their own potential and make positive decisions. Their annual fundraising campaign is vital to the organization – and with the help of AddThis Pro tools they raised almost $5,000 in just two days.
Our team has done an incredible job at making the best tools to help you maximize engagement on your website, meet your specific needs, and match your design aesthetic. One question we’ve been starting to get of late is “What tools should I be using?”
Recently you might have noticed that not only were you getting email notifications from us informing you of increased sharing, following or engagement on your site, but now we’re giving you suggestions on what to do in order to capitalize on these spikes. We call them actionable insights. You can call them your new best friend.
It’s true, we’ve had AddThis WordPress plugins for a while now. It’s also true that we’ve recently rolled out some amazing new features and tools. So naturally it made sense to update the WordPress plugin to reflect the awesomeness that is the AddThis Pro and Dashboard. Continue reading →
It’s a big day here at AddThis! Not only do all of our users get access to a new dashboard that makes it easier than ever to manage your website tools, we have new widgets and features designed to help you grow your traffic. Let’s take a look at what they are!
Today marks another milestone in the evolution of AddThis. When you sign in today, many of you will notice a brand new dashboard that has something for everyone. Previously we had two different dashboards: one for free users and one for our Pro customers. Continue reading →