The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.
Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.
Consumers are spending an increasing amount of time in digital channels, theoretically enabling marketers to better observe consumer behavior, glean new insights, target more efficiently, and deliver a hyper-relevant consumer experience.
Fact: In the last 12 months, AddThis website tools were loaded 1.1 trillion times.
To help make sense of such a huge number, we did some research to see how our one trillion tool loads compared. Check out what we discovered!
Mother’s Day is right around the corner, and we thought it would be fun to tap into our Audience Intelligence platform to find out more about new moms so that new dads, partners, grandparents and friends can get a leg up on finding the right way to celebrate on May 10. Here’s the scoop:
This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.
And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.
Image Source: Twitter.com/CricketWorldCup
Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?
[Brand Bracket updated on April 7, 2015]
There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big opportunity to connect with a seasonal audience and increase brand engagement. For the official tournament sponsors, increasing brand engagement is especially important because the sponsorships are a big investment and thus need a big return. Continue reading
We’re all big NCAA tournament fans at the office. We’ve all filled out our brackets and are tracking the games closely. Naturally, we wanted to look at how the online consumer behavior that we see on a daily basis correlates to different aspects of the tournament. In this post, I’m excited to announce the first of two different data visualization projects.
At AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.