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Category Archives: Audience Data

And the Oscar Goes to…?

oscars-addthis-social-data

Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading

Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading

[INFOGRAPHIC] Data is the REAL MVP This Super Bowl

Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super Bowl. And as the stakes get higher each year, brands must find ways to increase engagement on their 30-second advertisements to get the biggest bang for their ($4.5M) buck. We think innovation for Super Bowl XLIX commercials lies in data – take a look at what we uncovered.

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[CHARTS] Analysis of Social Activity Around #BlizzardOf2015

Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today.

Since it’s all WE’VE been talking about around the office we felt it was appropriate to dig into the data to see what OTHER people were talking about online in regards to the #BlizzardOf2015.

This chart looks at how what people were talking about changed over the last couple of days.

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[INFOGRAPHIC] Who’s Supporting Whom in Super Bowl XLIX

We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading

Winter Storm Juno BLOWS Up Social Media

Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading