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Category Archives: Company & Culture

Personalization Puts People Back at the Center

Personalization-People-at-the-Center

2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.

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We Speak Data. Do You?

The conversation surrounding how to provide a personalized web experience is happening right now—and here at AddThis, we like to position ourselves smack dab in the middle of it! That’s why we work with our Product Evangelist, Justin Thorp to bring in the coolest, brightest and most forward-thinking thought leaders to come and speak with the smart people we have at our company. Continue reading