When it comes to holiday marketing campaigns, ecommerce brands have a tremendous opportunity to leverage social media to bring in new customers and increase engagement with existing ones. Why? Because that’s where customers are! Consider these statistics.
Do you collect user or customer feedback? If so, how are you using it to improve your website or online business? Reaching out to your visitors and asking them how they like your site and areas for improvement is one of the best ways to better your product or business.
We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website audience the content that they want to see because it’s not on your home page. And… you likely have a library of amazing content that they’d love to consume. This adds up to lost opportunities, time and money. It’s time to start thinking about personalizing your content marketing so that you’re putting the right content in front of the right visitor at the right time.
We’re now a couple of weeks into Q2 and some of us on the marketing team at AddThis are checking in to see what’s working and what’s not when it comes to our social media strategy.
Because we’re seeing great engagement on Twitter, we decided to take a closer look at our tweets to see if we could find trends in what was getting the most attention. Here are the 3 lessons we learned (or had reinforced) from looking at our past 90 days worth of tweets.
Earlier this year, we published a blog post that listed four free photography resources for website owners and designers to use on their sites. The post got a great response, so we thought we’d put together a second list. That, and we know the importance of visual content. In fact, 70% of marketers plan on increasing their use of visual images this year, so it’s something you should definitely add to your content strategy.
When thinking of how to keep your website fresh, don’t underestimate the value of evergreen content, especially in a world where the pace of consumption moves as fast as it does.
Keeping up with social media is a 24-hour grind. And I don’t just mean posting and responding to followers, I mean keeping up with changes to the actual platform, learning how to get the most out of it, and modifying your strategy accordingly.
Every once in a while you stumble across an article declaring that “Facebook is dead!” or “Email is played out” or even, “Google is no longer the powerhouse in search”. To all of those, I say phooey. There might be elements of your marketing strategy you need to re-evaluate due to changes on various platforms, but this does not indicate one method being dead. It simply means it’s evolved.
The other week we published a blog post about seven ways you can increase conversions on your website with AddThis Marketing Tools. It was loaded with great suggestions on ways to market to users differently based on their source, behavior, and interests.
We heard from you that you loved these tactics, and that you wanted to learn more about how you could implement them with our tools. This post aims to do just that – with a focus on explaining how you can target new visitors with actions like offering a coupon code for their first purchase, asking them to subscribe to your newsletter, and more.
Now with 800 million monthly users, it’s hard to ignore Instagram’s potential for your business. But keep in mind that just because Instagram exists – or any other social media platform, for that matter – doesn’t necessarily mean you have to be there. Think about the audience you’re trying to reach and what your social media marketing goals are for that particular network.
So, what’s your strategy for Instagram?