This week we learned about UConn men and women’s basketball national titles, an online security flaw, more updates about the Malaysian Airlines plane, and sadly, Mickey Rooney’s death. We did see other popular stories sharing across the web. Here’s what trended this week.
As the world of online marketing and advertising sinks the traditional form of television, print, and radio advertising, there’s also been a shift on the web that goes more in line with its “old school” counterparts. And that is content engagement advertising.
It’s the age-old social media and content marketing question: when’s the best time to post on social media?
From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.
Marc Andreessen––a early pioneer of the Internet as the co-author of the first graphical web browser and co-founder of Netscape––wrote a series of tweets that culminated in a blog post explaining how he sees journalism changing, and how Internet technologies are going to facilitate the news media growing ten to one hundred times what it is today.
If you already have a previous version of AddThis tools on your website, upgrading your account to AddThis Pro is easy.
Publishers seeking to lift their site above the noise may have already tried engaging an influencer in one way or another. But while there’s a generally accepted definition of “influencers,” there isn’t one specific group of people that fall into that category for every single publisher.
It’s the night before your campaign launches. You spent hours on end preparing the marketing materials, writing and rewriting the copy you’ll be using on your site and social channels, going through the calendar, and making sure all your loose ends are tied. What are you forgetting?
In the tough online game of acquiring more visitors, keeping them on the page, and having them spread the word to their friends (i.e. through social sharing), publishers today––that is, site owners, designers, and content producers––need to look beyond pageviews, and create stories that people want to read and feel a desire to share with their friends. If you’re a publisher, you can sympathize with this.