What is the GDPR and why should I, as a publisher, care about the GDPR?
GDPR stands for General Data Protection Regulation. It is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union. The GDPR will go into effect on May 25, 2018. Under the GDPR, organizations that violate GDPR can be fined up to 4% of annual global turnover or 20MM euros, whichever is greater.
To help sift through some of the noise, we’ve complied a few frequently asked questions for publishers:
As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.
Millions of people enjoyed the new season of House of Cards on Netflix this weekend. If you were one of them, you might have noticed Frank Underwood playing a beautiful game in episode five called Monument Valley. Some have even written about parallels between Underwood and the 2014 award-winning game’s heroine, Ida. Such prominent placement will surely be a boost for the popularity of the game, and it was a welcome alternative to the more typical analogy of chess and politics.
Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading →
Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading →
Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super Bowl. And as the stakes get higher each year, brands must find ways to increase engagement on their 30-second advertisements to get the biggest bang for their ($4.5M) buck. We think innovation for Super Bowl XLIX commercials lies in data – take a look at what we uncovered.
We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading →
Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading →
By now you’ve probably heard that Republicans won more than enough seats to take over the Senate, just as we predicted last week. Our swing state predictions were correct for four of the six states: Kentucky, New Hampshire, Iowa, and Georgia. Continue reading →