For the past few weekends, you must’ve been seeing your Instagram, Facebook, and Twitter feeds overflowing with photos of recent graduates. It IS a huge accomplishment, and one worth sharing with your social network. But it got us thinking about how people are sharing the big news. So we checked out how three groups of schools were sharing content about commencement ceremonies.
Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.
Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.
Personalization is the practice of dynamically tailoring your site to the wants and needs of each user.
You’re already used to a personalized experience when you visit Amazon, Pandora or Netflix. Their recommendations are a valuable discovery mechanism that connects you with the content and products you want. Personalizing your own site will give visitors a more relevant and engaging experience and is one of the best ways to boost loyalty and conversion.
The word “analytics” makes some people cringe. (Not us at AddThis! We love data!) But this sentiment is understandable because, for most people, analytics can become more of a frustrating information overload experience. And that’s, well, a total turn off.
Without analytics, though, you’re shooting in the dark. Here’s what analytics can help you with. Continue reading