Our mission with the AddThis platform is to make it easy for anyone to share anything, anywhere. Whether your users are enjoying your website, widgets, or anything really, they should be able to share it to every corner of the Social Web. We’re building out our platform and tools to make that happen.
Monday, after the long Thanksgiving break, we all slogged back to work and while at work, started to buy online all the new toys and gizmos that we want to give and get this holiday season. Yes, it was Cyber Monday.
Well, we looked at 15 of the top e-commerce sites that use AddThis to see if there was any interesting data that popped up. We found a few interesting nuggets…
From Black Friday to Cyber Monday, there was a 78% increase in sharing on those e-commerce sites.
The top 5 services for those e-commerce sites were E-mail, Facebook, Print, Google Bookmarks, and Delicious.
From the previous Monday to Cyber Monday, e-commerce related services like Amazon Wishlist and Kaboodle both saw ~20-25% increases in usage.
We looked at our large amount of bookmarking/sharing data for the month of July. Here are the results. The top services are Facebook, Google Bookmarks, and MySpace … followed by Live, Delicious, and Digg.
Google Bookmarks has enjoyed first position for a long time, but now Facebook is suddenly taking over. We will be sure to check this data again next month, to see if this trend is continuing … this space is changing fast.
Facebook is continuing its amazing climb, taking the 3rd spot away from Del.icio.us. Favorites are back, stealing the first position from Google Bookmarks. Again, Favorites here means “browser bookmarking”, for any browser. On the Feed Reader front things are much more quiet. There was almost no changes between September and October.
Here are the trends for September. The first graph shows the evolution of the ranking for the top 10 social bookmarking services. We can clearly see the sudden rise of Facebook to the 4th position in September. Another interesting path is the one traced by Live, who was initially in the 6th position, was pushed down to the 8th position by Reddit and StumbleUpon in April, and then went back up all the way to the 4th position in July pushing down Digg and MyWeb.
As expect, September’s mover is Facebook, going from 5% in August to 7.1% in September. Delicious however lost a little bit of traction. Favorites (browser bookmarking) have also increased, but this is mostly due to the fact that Favorites are now also included in the drop-down widget.
Google Reader continues to grow and lead the feed reader market (up 1.4%) while MyYahoo and Bloglines are standing still. The mover for September is Live, which moved up 2%.
Here are the trends for August. While Digg, Del.icio.us, and Favorites are loosing some traction and Google is more or less idle at the top, Facebook is gaining ground, and very fast. We took an early peek at the data for September, and as we expected the trend for Facebook is continuing. More later. To see more trends, including trends on feed readers and news aggregators, visit the AddThis Trends area.