Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading →
Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today.
Since it’s all WE’VE been talking about around the office we felt it was appropriate to dig into the data to see what OTHER people were talking about online in regards to the #BlizzardOf2015.
This chart looks at how what people were talking about changed over the last couple of days.
We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that forced the Pats to evacuate Boston, it’s been an interesting lead-up to the big game. Continue reading →
Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading →
After releasing our post about peak engagement with different sharing services earlier this month, we got major interest from our readership in the UK requesting a version specific to this part of the world. As an early Boxing Day present, we’re happy to comply! Continue reading →
Social media had a big year in social action. Huge world sports events like the Sochi Olympics and World Cup took place and garnered nearly 5 million shares on our network. We also saw other stories capture worldwide attention and spur online engagement. Stories like the Ferguson/Michael Brown case and the Scottish Independence vote sparked political outrage both on the streets and online. But there was one thing we found tied all of these events together. Continue reading →
This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading →
Black Friday and Cyber Monday are two of the biggest shopping holidays of the year, with $57.4B and $2.29B spent last year. While these shoppers have some things in common, like an affinity for deals from Walmart, we found differences in what they’re buying, who they are, and how they engage. Continue reading →
The issue of whether stores should or shouldn’t be open on Thanksgiving has been an increasingly popular topic around the holiday. So much so, groups have formed to support stores that close to let their employees spend time with their families or just enjoy a nice day off. Either way, the data shows that most Americans are more passionate about the sales stores—open or closed on Thanksgiving—will have on Black Friday. Continue reading →
After months of campaigning and over $600M spent on campaigns, the U.S. Senate midterm elections will take place on Tuesday. The current U.S. Senate is majority Democrat—55 Democrats to 45 Republicans. But according to our data, it could all change next week on Election Day. Continue reading →
