From time to time we feature advice and tips from publishers just like you. This week Tony Mariotti, Owner of Ruby One Mortgage gives his advice for making web design work for your site’s bottom line.
User interface designers work with text, form fields and other visual elements to build engaging product experiences. Technical considerations such as performance, however, also play a large role in how a visitor perceives a website and, by extension, a brand.
While eye-catching web design and quirky content often works to reel web visitors in, it’s not always enough to get them to stick around or drive conversions.
In our “Web Design Trends: What to Embrace and Avoid in 2016” webinar, Tom Osbourne, VP of Design at Viget, covers all of the major design elements you should add to your toolkit this year, whether you’re working on a website redesign or creating wireframes from scratch.
Brands and colors are indistinguishably linked – think Golden Arches, Amex Black Card, Tiffany Blue or breast cancer’s Pink Ribbon. After all, colors create a vibrant visual experience. They make things more attractive, affect our mood and can even subconsciously shape action. As a result, brands put a lot of thought into the colors they use.
At this week’s NoVA UX meetup we celebrated the group’s birthday and three years of user experience events. NoVA UX was founded back in June 2012 to provide opportunities for user experience professionals in the Northern Virginia and DC metro area to connect, share ideas and learn from each other. Since then we’ve grown to nearly 1,700 members.
As a marketing designer at AddThis, I work with designers as well as with non-designers. Sometimes with the overload of requests, I can’t get to everything, which means my non-design co-workers have to create their own images or landing pages. Because I know others out there may be in similar positions, I put together a list of best practices for all the non-designers who may need to design something on their own every now and then.
Earlier this year, we published a blog post that listed four free photography resources for website owners and designers to use on their sites. The post got a great response, so we thought we’d put together a second list. That, and we know the importance of visual content. In fact, 70% of marketers plan on increasing their use of visual images this year, so it’s something you should definitely add to your content strategy.
All of us in creative fields know that creativity doesn’t always come easily, and that it doesn’t always come at the “right” time.
Where do you go when you need a little inspiration? What do you do when you’re stuck on a project and just need to clear your head (or maybe retreat to your happy place)?
The web is full of inspiration, but it’s a little chaotic if you ask me. So, out of curiosity to learn what inspires people offline, I asked my amazing co-workers. What I found was really interesting and I know it will help me (and you) in the future.
Many of us that work in the creative arts are familiar with Dieter Rams, a highly regarded industrial designer. Even if you are not familiar with Mr. Rams, though, you have almost certainly used products that were influenced by his work. Over the course of his career he developed ten principles for “good design” that continue to inspire creative professionals, such as Apple’s Jonathan Ive.