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Category Archives: Engagement

5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

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[Case Study] Magoosh Increases Audience Engagement with AddThis Website Tools

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Customizable and mobile-friendly, the List Building Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the List Building Tool is highly effective at seamlessly capturing your audience.

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5 Simple Tips for Building an Engaged Email List

5 Tips for Building an Engaged Email List

Guest blog by Ryan Robinson

In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.

Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.

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5 Social Media Marketing Lessons We Learned in 2015

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At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

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How to Boost Your Fundraising Campaigns

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With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

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Best Times to Publish Content for Social Media Engagement

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At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published the best times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.

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