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Category Archives: Engagement

5 Simple Tips for Building an Engaged Email List

5 Tips for Building an Engaged Email List

Guest blog by Ryan Robinson

In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.

Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.

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How to Drive Traffic and Reach New Users with Pinterest

drive traffic with pinterest

If you haven’t started using Pinterest to enhance your marketing efforts, you could be missing out on valuable new website traffic. Pinterest is already sending more traffic to retailers in the U.S. than Google Plus, YouTube, and LinkedIn combined. So how can you leverage Pinterest as a channel for users to visit your website?

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5 Social Media Marketing Lessons We Learned in 2015

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At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!

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How to Boost Your Fundraising Campaigns

npo-volunteering

With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

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Best Times to Publish Content for Social Media Engagement

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At AddThis, we’re constantly analyzing data from the 1.9B unique users we see per month across our network of over 15MM websites to learn how people are engaging with content. Last December, we published the best times to post on social media during the winter holidays. That post, as well as a similar one we did earlier that year, proved so popular that we’re doing it again.

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