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Category Archives: Engagement

Personalization Pitfalls and How to Fix Them

Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.

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10 Tips to Make Your Content More Engaging

Our team works with publishers of all sizes. Here’s what some members of the team have seen to be tried truths that can help you increase engagement with your site’s content.

1. Trust the Data

“Tune your content and strategy based on what the data is telling you about your audience. Take advantage of AddThis preferred services and analytics.” –– Paul

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