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Category Archives: Features & Tips

5 Examples of Awesome Email Marketing

email marketing examples

This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.

It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.

However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.

But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?

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Send Email Campaigns Fearlessly with this Preflight Checklist

The following is a guest post by Andrea Robbins at Campaign Monitor.

Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading

Facebook Instant Articles: What You Need to Know

facebook instant articles

What are Facebook Instant Articles?
Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.

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Instagram Stories vs. Snapchat Stories: What You Need to Know

instagram-vs-snapchat

Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.

If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.

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