When it comes to mobile design, every pixel counts. After all, real estate is much more limited on a phone screen than a laptop or desktop computer.
5 Examples of Awesome Mobile Website Design
- August 21, 2017
- Christian Brink
- Features & Tips
- 6 comments
3 Ways to Become a More Effective Storyteller
- August 3, 2017
- Christian Brink
- Content Marketing, Features & Tips
- 6 comments
Well-crafted stories elicit emotion and give context to the most complicated ideas. They can also create a powerful connection between the storyteller and the audience. Below, communications coach Bronwyn Saglimbeni explains that good storytelling actually takes over our brains.
Send Email Campaigns Fearlessly with this Preflight Checklist
- July 12, 2017
- Christian Brink
- Features & Tips
- 16 comments
The following is a guest post by Andrea Robbins at Campaign Monitor.
Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading →
Snapchat for Beginners: 5 Tips to Get Started
- March 1, 2017
- Michael Grunseth
- Content Marketing, Features & Tips
- 9 comments
As you probably know, Snapchat is a messaging platform for sharing “fleeting” moments. When you share photos or videos with a friend (or group of friends), they can only be seen for 10 seconds and then they disappear. These are called “snaps.”
Tags: snapchat
4 Reasons You Should Care About Page Speed
- January 20, 2017
- Michael Grunseth
- Features & Tips
- 22 comments
We’ve recently made big strides in making our tools even lighter and faster, to do our part towards helping your site perform as smoothly as it can.
So outside of our tools, why should you care if your pagespeed isn’t up to snuff?
New for 2017: A Lighter, Faster AddThis
We heard from publishers and developers alike that pagespeed was a big concern in 2016. In keeping with the New Year’s tradition, it’s clear we needed to drop some excess weight.
Our own devs have been hitting the code-gym for months, and we’re proud of the progress made towards making our code lighter, faster, and most importantly to help lower your site’s bounce rates.
Facebook Instant Articles: What You Need to Know
- October 24, 2016
- Michael Grunseth
- Content Marketing, Features & Tips
- 39 comments
What are Facebook Instant Articles?
Facebook introduced Facebook Instant Articles (FIAs) to provide mobile device users with a better experience while reading content linked from within Facebook. Content appears almost instantly – typically, in less than a third of a second, as compared with average load times of 3-5 seconds for regular links. The other terrific thing about FIAs is that these articles provide a more enjoyable and immersive experience – with higher-quality imagery, more interactive capabilities (such as panning images by tilting the phone) and other advanced features – which result from FIAs being created in mobile-optimized HTML5 code. Users can easily identify links to FIAs by the lightning bolt icon shown on an article’s image preview.
Instagram Stories vs. Snapchat Stories: What You Need to Know
- August 10, 2016
- Christian Brink
- Features & Tips
- 13 comments
Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.
If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.
Tags: social media marketing
5 Tips For Becoming an Effective Community Manager
- July 5, 2016
- Michael Grunseth
- Engagement, Features & Tips
- No comments
When it comes to managing an online community, it’s not simply a matter of collecting likes and followers via social media. To get your community working for you, it’s important to provide value and to nurture the engagement of community members.
9 Tips for Writing Powerful Email Subject Lines
- May 12, 2016
- Christian Brink
- Engagement, Features & Tips
- 4 comments
These days, a popular complaint is the number of unread emails we all have lurking in our inboxes. When emailing subscribers to your email marketing list, it’s all-too-easy to get lost in their inbox.
Tags: email marketing
