The following is a guest post by Andrea Robbins at Campaign Monitor.
Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading