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Category Archives: Features & Tips

AddThis, Now With Even Sexier Analytics

Over the last few months, our Web team has been hard at work, designing and building the next version of the AddThis website. Today, I’m SO excited to unveil it to you today.

With this redesign, we expanded our analytics. We hope that you’ll find it even easier to discover and utilize all that the AddThis sharing platform is capable of accomplishing.

Let me give you a brief tour of some of the redesign and analytics changes we introduced.

We added a box to the home page that’ll show you some of your analytics, when you’re logged in. We’re also surfacing some overall platform trends right on the home page.

We’ve completely refreshed the home page for your analytics. We’ve also added clickback tracking, which I’ve written a whole post about.

You’ve been asking about being able drill down to a specific URL and see the specific analytics stats for it. Well, here it is.

We didn’t stop there. You now also drill down to a specific service and see stats about it.

That’s the big stuff.  Make sure that you check our post about clickback analytics, this is a cool feature that you won’t wanna miss out on.

As always, we covet your thoughts and feedback. Let us know what you think.

AddThis Service Directory Gets More Sharing Stats

Today I’m excited to unveil version 2.0 of the AddThis Service Directory.

Ever since we launched version 1.0, I’ve been in love with its ability to help track the pulse of the Social Web. Since then, we’ve been experimenting with ways that we could show even more. With today’s launch, we’ve made it easier to see how people are sharing all over the world.

Right on the first page, you can see which services have the most shares, how services have been trending over the last month and their percentage of the overall sharing. You can also get insights into particular categories of services, like social networks or blogging sites, or even zoom into a particular service and see more information about its rankings and daily performance over the last month.

We’ve improved comparing countries as well. Now, you can compare up to three countries at a time, and see how sharing in each country has trended over time. As before, you can also compare which services are most popular. Did you know that in Brazil, Orkut is the #1 sharing service, and Facebook is only #5?

For those of you who really follow the Web and social media space, we hope that this can become a resource for you to see how people are sharing with all the great services and tools that are available today. We’re confident that over time the AddThis Service Directory is going to yield all kinds of fascinating new insights into how people use the Social Web.

If you have any feedback or thoughts about how we can make this even better, don’t hesitate to get in touch with us. Drop us a comment or e-mail me at – justin@addthis.com.

Sharing to Google Buzz Using AddThis

The Web is all a flutter over the recent launch of Google’s most recent foray into the Social Web, Google Buzz. Within hours of my friends getting access, they all wanted to know if they could share to Google Buzz using AddThis. I’m pleased to say the answer is yes.

Within Google Buzz, just make sure that Google Reader is listed as one of your “Connected Sites”. Then, when you share to Google Readerthat link will show up in your Google Buzz feed. It’s that easy.

This means that you’ll be able to share articles to Google Buzz from any of the over 600,000 websites that have integrated AddThis. There’s no need to add an extra button to your page. If you have AddThis, you’re ready to go.

You could also share to Google Reader and thus Google Buzz from our Internet ExplorerFirefox, or Chrome browser extensions.

In the meantime, we’re looking into ways that we can more directly integrate. We’ll report back when we have more information.

Add Personalization to AddThis Toolbox on Your Site

One of the most popular ways to make your Web site and widgets shareable is the AddThis Toolbox introduced earlier this year. Publishers and users love having one-click access to any of the hundreds of available services.

But with such great diversity, we’ve heard from publishers that it can be a problem to choose the right handful of services. We thought so, too. Back in late September, we announced user-level personalization of the AddThis Menu based on the users browser locale and previous share history. This helps us to surface the most relevant services to your users when they want them.

Today we’re adding that power to Toolbox through the AddThis Menu API. The same technology which learns from your past sharing history to personalize the Menu now lets you personalize the services that are displayed within the AddThis Toolbox.

Displaying the right services at the right time to the right user helps your users share your content. Take a look at it and let us know what you think.download avatar movie

With so many possibilities in the AddThis platform for helping Web sites become more social and shareable, we need your opinionStop by the forum to share your thoughts and ideas!

Launch of AddThis Labs with the Sharebar and iPhone-Optimized Analytics

Today, I’m really excited to announce the launch of AddThis Labs. Over the last year, AddThis has started a new chapter of its life. It’s evolved from a mere button on a few pages to become the Web’s universal sharing platform, seen by over 600 million people every month (hailing from countries all across the world!), on a menagerie of 550,000 Web sites. Given that level of diversity, it only makes sense that we’ve been running some experiments and listening to our users. AddThis Labs is all about opening that process up even further.

Our first Labs project is the AddThis Sharebar. Sharebar is a great example of the flexibility of our APIs; it uses the Sharing Endpoints to create a completely new on-page interface for sharing online content. We’re excited to see how new interfaces like the Sharebar will change how users interact with a page and the 207 services that we’ve integrated into the AddThis platform.

Secondly, we’re launching AddThis iPhone-Optimized Analytics. Using some of our more avatar movie elaborate internal Analytics APIs, we revisualized the data specifically for the iPhone, so you can keep track of how your content is getting shared while you’re on the go. Try it out by typing addthis.com/iphone into Safari on your iPhone.

If you play with any of the Labs projects, stop by the forumWe’d love to hear your feedback. We see a lot of possibilities in the AddThis platform: these two projects came out of a single hackathon! But while we place a high value on innovation–and there’s crazier stuff to come–but the end goal is improving things for you, our users. We need your comments and ideas to make that happen.

Over the coming months, we’re going to be releasing more of our internal projects and experiments into AddThis Labs. Check back often for more exciting examples of cool and innovative ways that you can harness the power of the AddThis platform.

AddThis now supports widget sharing

AddThis Supports Widgets and Web Pages

Today, we are happy to announce that AddThis now supports widget, or embeddable-content, sharing in addition to Web page sharing. Clearspring created the first widget-sharing platform, Launchpad. We have taken the best features from Launchpad and are making them available via AddThis. The result is a faster-loading, easier-to-implement platform that can share and track both widgets and Web pages. And best of all, it’s free!

In fall 2008, Clearspring acquired AddThis, the number one bookmarking and sharing service for Web pages. Our vision was to establish a universal sharing platform for the Web – a single platform empowering online publishers and advertisers to enable their users to share any content (widgets, Web pages, etc.) with anyone, anywhere.

It is so exciting to be taking such a big leap toward that vision. AddThis is our universal sharing platform.

Over the next several months, Launchpad users will be joining the AddThis Community. As they do so, we will continue to improve our ability to share widget content with more destinations, analytics and other great features.

It’s been a tremendous year. AddThis now reaches over 600 million users across the world, up from just 200 million last year. We now support over 200 total services and 50 languages, all with the help of our amazing community.

Thank you for your continued support. We’re excited to see what the next year will bring.

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AddThis Now Supports Link Sharing to Orkut

Today, we’re excited to announce that the AddThis sharing platform now supports link sharing to the popular social network Orkut.

Started as a project of Google back in 2004, Orkut has grown into a really popular social network, with major audiences coming from places like Brazil and India.

We’re very excited to have them join the other 198 link sharing services currently in the Service Directory. Are there any other services for AddThis that we should support but we aren’t currently? Let us know about this service.

AddThis Adds Google Analytics Integration and an Analytics API

Once you’ve started using AddThis, part of the fun is seeing what content gets shared and where it gets shared to. Traditionally, we’ve made this information available via AddThis.com. Well, after talking to many of you, we realize that you want more options for accessing your site’s sharing data.

Well, today we’re excited to announce integration with Google Analytics and an Analytics API that you can use to access your site’s sharing data.

Launched today, in public beta, Google Analytics integration will allow you to see all of your sharing stats right within your Google Analytics account. All you have to do is add a single line of JavaScript with your Google Analytics ID to your AddThis code on your site and you’re all set. Check out the documentation for more information on how to setup your site with Google Analytics.

Secondly, last week, we quietly launched the AddThis Analytics API. This allows you to programmatically access your site’s sharing data so that you can do whatever you want with it and put it into whatever analytics environment that suits your needs. We’ve already talked to a few customers who are going to use it to create a widget on their site which displays their most shared pages.Check out our Analytics API and let us know what kind of cool things you’re doing with it. We’d be excited to hear them.

Lastly, we’ve changed the promotion for browser add-ons and made them a little bit more prominent. All in all, our browser add-ons have been HUGE successes and have got people sharing more than ever before. This means it’ll be easier for your users to share your content more often.

We’re anxious to hear what you guys think about this release. Let us know. Drop a comment on this blog post, start a forum thread, or e-mail me personally at – justin@addthis.com

Changing AddThis The Address Book Integration Feature To Opt-In

Months ago, we announced direct integration with Gmail, Yahoo, and Hotmail address books right from the AddThis menu.  Based on feedback and testing, we are making this feature opt-in.

You’ll have to use our API to turn it on versus it being on for everyone by default.  In addition to making this feature opt-in, we’ll be adding Gmail, Yahoo, and Hotmail as services within the AddThis menu. When you click on those services, a new tab will be popped up in

your browser, and your e-mail service will open up.

We’re expecting this to be released sometime the middle of next month. We just wanted to give everyone a heads up.

Announcing the Internet Explorer Toolbar and Moveable Type Plug-In

Today, we’re excited to announce two additions to our family of tools which make it easy to share the great content that you find online.

Over the last few months, we’ve seen tremendous success with the AddThis Firefox Add-on and Bookmarklets. Not only are people sharing with it, they’re sharing A LOT. We figured it was time to starting extending the same power of AddThis into other browser platforms.

You can now download the AddThis Internet Explorer (IE) Toolbar. Just like its older brother in Firefox, it will allow you to share the content you love to services that you love with just a couple of clicks, all using the AddThis functionality integrated right into your browser.

But the fun doesn’t stop there with the IE Toolbar; we’re trying something new. We’re adding a search box to the toolbar. Search (or discovery) and sharing are two pieces of functionality that go hand in hand. We’re anxious to hear feedback from our users and see how this will propel our users to share and connect over new and interesting content.

Just like we did with our Firefox Plug-in, we’re going to be promoting our IE Toolbar within the AddThis menu for those of you that are using Internet Explorer. Yes, this is self promotion on our part but the net result of people using the IE Toolbar is that they share more, which means they’ll be sharing your content more. It’s a win for all of us.

Additionally, today we’ve released our AddThis Moveable Type Plug-in. With this official plug-in, you can now easily integrate AddThis into your Moveable Type blog or Web site.

With this, we now have AddThis plug-ins for WordPress, Joomla, Drupal, and Moveable Type. What are we missing? We want to make it as easy as possible for you to make your content shareable so that it can reach every corner of the social Web.

As always, if you have any comments, questions or concerns, don’t hesitate to drop me a line – justin@addthis.com.