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Category Archives: Privacy

GDPR and AddThis: Your Questions Answered!

A big topic of conversation around the internet these days is GDPR. The General Data Protection Regulation (“GDPR”), is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union.

The deadline for complying with GDPR is just around the corner (May 25, 2018!) and we want to make sure that all your questions are answered, so we’ve assembled some of the top inquiries we’ve heard from AddThis users:

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GDPR and Frequently Asked Questions for Publishers

What is the GDPR and why should I, as a publisher, care about the GDPR?

GDPR stands for General Data Protection Regulation. It is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union. The GDPR will go into effect on May 25, 2018. Under the GDPR, organizations that violate GDPR can be fined up to 4% of annual global turnover or 20MM euros, whichever is greater.

To help sift through some of the noise, we’ve complied a few frequently asked questions for publishers:

 

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2015 is the Year of Online Personalization

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

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