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Category Archives: Site Spotlight

How Cartelligent Drove a 445% Improvement in Lead Capture

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Most marketers spend a lot of time focused on how to attract the right visitors to their site. But what happens to that traffic once it arrives? A recent study found that for every $92 in paid marketing, only $1 is spent on capturing those visitors once they arrive on site. As a result, it’s no surprise many marketers see high bounce rates and have trouble meeting their conversion goals.

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How Virginia Tech Increased Website Conversions By 40%

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Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.

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Minneapolis Running: A Case Study

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About

As an avid runner, I was really excited to chat with Nathan Freeburg about his site, Minneapolis Running. Nathan started this site because he wanted to share his passion for running and combine it with information about local races, running groups, and tips for runners in Minneapolis (and anywhere, really). It now has several contributors and traffic is growing on a steady basis.

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Site Spotlight: Merchtable

For a number of years, Merchtable has been using free AddThis tools to increase sharing across all of their online stores. When they wanted to take it further, they upgraded to AddThis Pro for its advanced content recommendations to show visitors related products that they might be interested in. The result was very pleasing.

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