Most marketers spend a lot of time focused on how to attract the right visitors to their site. But what happens to that traffic once it arrives? A recent study found that for every $92 in paid marketing, only $1 is spent on capturing those visitors once they arrive on site. As a result, it’s no surprise many marketers see high bounce rates and have trouble meeting their conversion goals.
Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.
Rails-to-Trails Conservancy (RTC) has been transforming unused rail corridors into public places for running, biking, walking and more for almost 30 years. RTC’s goal is to preserve important transportation corridors for public use, and encourage healthy activities while beautifying America to ensure a better future for our children.
Xerox is known around the world as a global leader in document technology and services. Xerox’s Global Manager of Content Marketing, Greg Pings, is responsible for the company’s twelve blogs, and is charged with finding solutions to common platform problems. One of Greg’s major initiatives is increasing traffic across Xerox’s blog portfolio.
As an avid runner, I was really excited to chat with Nathan Freeburg about his site, Minneapolis Running. Nathan started this site because he wanted to share his passion for running and combine it with information about local races, running groups, and tips for runners in Minneapolis (and anywhere, really). It now has several contributors and traffic is growing on a steady basis.
We recently talked to Charlie McKinney, President of Crisis Magazine, part of the Sophia Institute, who shared with us how they’ve been using our Marketing tools to help generate the highest performing annual fundraising campaign online. Continue reading →
If you’re ever visiting in Utah (or live there), you’ll want to check out the neat things the St. George & Zion National Park have in store for tourists. Their website, AtoZion.com, is wonderfully structured to give visitors a taste of the unique experience they’d have when visiting the park in their next vacation. Continue reading →
For a number of years, Merchtable has been using free AddThis tools to increase sharing across all of their online stores. When they wanted to take it further, they upgraded to AddThis Pro for its advanced content recommendations to show visitors related products that they might be interested in. The result was very pleasing.