Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.
Our company’s founded in a culture that challenges conventional ideas. Whether it’s how we view the open Web or how we help publishers connect with their users—or even how employees view what a workplace should be—we strive to be industry leaders. So, we felt that as we wrapped up this year, it was time for us to join others around the world and reflect on what we’ve done! Continue reading →
The year’s coming to a close, and we can’t help but look back at everything accomplished in 2014. We tried new things with our content strategy, and (just as we recommend you do) checked out analytics to get to know you—our audience—better. These are the 10 posts you loved the most from this year. Oh, and we also put it on Flipboard. :) Continue reading →
We love it when we get a chance to speak to the companies that use our tools. We love it even more when those companies are doing great stuff that gives back to the community. That’s why I loved talking to Chris Swift from the Rogers Family Coffee Company. Continue reading →
It used to be that those in charge of the education system balked at the idea that social media would ever cross over into the classroom. Facebook and MySpace were considered a distraction, and at one point, teachers were asked not to friend their students and to keep any kind of online communication to a minimum. But then the rise of online education began and people started to see the opportunity to engage with their students on terms they understood. Here are some ways schools are tapping into online resources to help teachers and administrators communicate with their students and parents more effectively. Continue reading →
Want people to click on the things you post? Use awesome photos. Photos can say a thousand words, and they’re easy for your community to share. It’s a great time to be a photographer. The tools are easy to use, and you don’t need much to make all your photos stand out. Continue reading →
We’re always striving for perfection. Not just while we’re creating awesome and innovative tools for our users, but also in how we work together and communicate as a company. We’ve used a lot of great tools in the past—some were pretty awesome, while others not so much. But overall, we learned communication is key—especially when we have colleagues stretched out across the country. Here are some of the tools we’re using to help keep our whole team connected and organized. Continue reading →
The AddThis team decided it was time to close out summer in style with a selfie contest! We had team members post their fun, funky, and wild self-portraits on Instagram under the hashtag #AddThisLife. The response was great! And we got to see how the team has fun both in and out of the office! Continue reading →