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Strategies to Improve the Security of Your Small Business Website: Part 1 of 3

Strategies to Improve the Security of Your Website

We’re excited to offer a brand new (free!) eBook with 15 solid strategies for making sure that your small business website is secure.

Unfortunately, cyber criminals are a real threat. They have been around since the dawn of the internet, but as our technology evolves, so do the bad guys’ tactics. So, it’s important to always be on top of the methods that will keep your online presence safe.

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How to Use Twitter to Capitalize on Influencer Marketing

How to Use Twitter to Capitalize on Influencer Marketing

Guest blog by Hilary Bird

Nearly 90 percent of marketers say they use influencer marketing, with 94 percent finding it an effective tactic, according to a 2016 poll from Linqia. That effectiveness varies by each marketer’s objective. Some employ influencer marketing to create an authentic brand experience; others seek to increase engagement or drive traffic to their website or landing page.

Whether or not your goals are similar to these, you can use influencer marketing for quantifiable impact. The following ten steps detail how to specifically use Twitter and influencer marketing to attract influencers (that is, influential people who can sway your potential customers) and build your brand.

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ICYMI: AddThis Academy Article Round-Up January 2018

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Do you know about the AddThis Academy?

It is our go-to place for all kinds of great content including marketing recommendations, social media highlights, and helpful tips for using the AddThis suite of website tools.

Be sure to catch up on some of our most recent articles to help you improve your marketing efforts:

13 Tips for Speeding Up Your Website
The speed of your website—how fast it loads into a user’s browser—is super important for two reasons, each of which can be expressed with a well-known acronym: UX and SEO. We recommend these 13 tips to ensure your webpages load as quickly as possible.

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5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

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Magoosh Increases Audience Engagement with AddThis Publisher Tools

magoosh_case_study
Customizable and mobile-friendly, the Link Promotion Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the Link Promotion Tool is highly effective at seamlessly capturing your audience.

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