Blog

Our Night Out On Town…

Every quarter, we take some time as a company to look back at how things went during the last quarter and then talk about our plans for the next one. As usual, the respective Clearspring offices go out on the town after the meeting and have some fun together. (Note: Clearspring is the parent company of AddThis.)

Well, we did it up this year.

Below is photographic evidence of the shenanigans from our various offices. We haven’t gotten the photos from the West Coast office yet. I’ll post them as soon as I get them.

Team NYC

Amy and Meredith Photo of Amy, Chris, and Meredith

Team Virginia

DSC_0008 DSC_0007

DSC_0006 DSC_0005

Note: This post was also put up on the Clearspring company blog.

Increase Your Sharing. Put Your AddThis Button Front and Center

The purpose of AddThis is to help your Web pages get shared far and wide to every corner of the Social Web. Yet, all too often when I’m surfing around the Web, I see that a publisher has put the share button in the very bottom corner of the site where no one will see it.

If your user comes to your site, thinks it’s really rad, and wants to share it, you should make the AddThis button really obviously placed so your users can find it. Put your AddThis button front and center. The faster users can find the button the more likely it is they will share. The more your users share your content the more traffic you’ll get.

The AddThis button is the most widely used sharing button on the Web. It’s loaded over 20 billion times every month, all across the Web by users all over the world. It has become the de facto standard. When users see it, they’ll recognize it.

Here are two examples of folks who do it right…

Frank Gruber of the personal technology lifestyle blog Somewhat Frank makes his AddThis button easy to find:

somewhatfrank

The entirely adorable Web site The Daily Puppy also puts AddThis front and center:

dailypuppy

Where is the AddThis button on your site? How’s it been going for you guys?

Make Your HTML E-mail Newsletter Shareable with AddThis

Seems like every day I’m getting some kind of deal on something sent to my inbox in the form of an HTML e-mail newsletter. Often, I find myself thinking, “oh I know a friend who’d really enjoy this.”

Do you run one of these HTML e-mail newsletters? You can make it shareable with AddThis.

Here’s how you do it…

  • Go to AddThis.com
  • Make sure you’ve registered or have logged in
  • Click on “Get the Button”
  • Look for the pull down box labeled “Where”, for where you want to put the button.
  • Click on “in an E-zine or Newsletter”
  • Specify the URL for the Web-based version of the HTML e-mail newsletter
  • Click “Get Your Button Code”
  • On the next page, grab the code and stick it in your HTML e-mail newsletter
  • You’re done.

It’s that easy.

Give it a try on your e-mail newsletter and then let me know what you think. – justin@addthis.com

We Found a Spy in Our Office

Our Office Spy

All morning, we’ve been hearing noises coming from the ceiling of Clearspring’s World Corporate Headquarters in McLean, VA. It sounded like something was in the ceilings. None of us could figure out what it was.

Well, as you can see from the photo above, we identified the spy that had infiltrated our office. It was a bird.

It was pretty entertaining to watch as a handful of our engineers spent a good 10 minutes trying to catch it. We were able to safely get it into a box and release it outside.

Now the investigation begins where we try to figure out who was trying to spy on our office and discover our secret new technologies that will give us world domination. Could it have been Twitter or Flock perhaps? Hahaha. Rimshot

Hope you’re all having a great day.

PS – This is not an April Fools Day joke. We really did find a bird in our office.

Thanks for Your Help with Test!

As most of you know, we’ve been testing some new services that help to promote and recommend content that has been shared using AddThis. Well, the test is over.

The test went really well. We learned some really important things and you all gave us a lot of great feedback.

I’m excited for you all to see what we’ve been working on. We’re working hard to come up with new and interesting ways that we can help get your content shared farther out to every corner of the Social Web.

Announcing AddThis Telepathy: The Next Generation of Sharing

Telepathy - The Next Generaiton of Sharing

The AddThis button has been successful beyond our wildest dreams. The button is loaded 20 billion times a month. So… we’ve been working on what’s next.

After much collaboration with certain secret parapsychology agencies within the Department of Defense, today we’re pleased to announce our plans for the next member of the AddThis product family, AddThis Telepathy.

With this revolutionary method of sharing, telepathy, all you have to do is look at the AddThis menu, hold your index fingers to your temples, think about any one of the 47 different destinations that you want to share with, and the share just happens.

At AddThis, we’re focused on developing services that help get your content shared as much as possible. In one of the first iterations of AddThis, you had to click on the button in order to get the share menu. By moving to a menu that appears on hover, we were able to increase the share rate by 4x. After months of internal development and testing, we’ve noticed that bypassing the menu and just using telepathy to share, you can increase the sharing by 23x.

Currently, AddThis is in an incredibly unique position. We see millions of URLs pass through our system every day. We have a very panoramic view of what’s happening online. We believe that new products like AddThis Telepathy will continue to position us as the center of online sharing.

So… stay tuned. When telepathy is ready for public beta, you’ll know.

(Yes, this is an April Fools Day Joke.)

The AddThis Forum Reaches 20,000 Strong

AddThis Forum

Just about a month and a half ago we recognized the milestone of reaching 10,000 members of our forum community. Well, as of today, we’re well over 20,000 members of our forum.

We appreciate all of you so much for taking some time out of your day to help participate in the conversation around AddThis. Together, we’ve made it the industry recognized leading sharing tool on the Web. With your help, thoughts, and feedback, we’ll continue to make it even better.

Speaking of our forum – This month we are the featured forum for phpBBHacks.com. phpBB is the software that we use to power our forum. We are flattered by the recognition.

As always, if there is anything we can do to make our service better, jump into the forum and leave a comment or drop me an e-mail – justin@addthis.com

Opting Out of Our Current Test

Hey guys, a few of you have been asking about how to opt out of the current test that we’re running. This info has been up on the forum but I wanted to highlight it here also.

You just have to add the line below to your AddThis code:
var addthis_test0309 = false;

So the top of the code would be:

<script type=”text/javascript”>
var addthis_pub = “YOUR-ACCOUNT-ID”;
var addthis_test0309 = false;
</script>

Let me know if you have any questions – justin@addthis.com

More testing…

At AddThis, our goal is to help you get your content shared and seen by as many people as possible. Well, this week we’re going to be testing some content promotion and recommendation services that we’ve been working on. Chances are that you probably won’t see it but just in case you did, we wanted to give you the heads up. If you have any concerns or questions, don’t hesitate to drop me a line – justin@addthis.com

Share Meryl Streep with Your Friends Using AddThis

meryl streep

Probably one of the most exciting parts of working on AddThis is seeing the button pop up all over the Web. When we see someone new that’s using it, there is always a small wave of excitement that goes through the office. This was definitely the case when we found out that the button was added to Meryl Streep’s Official Web site.

On the Web site, you can learn more about this acclaimed actress, like her work in the the film industry, theater, television, and her support of many amazing causes. There is also a library of articles, speeches, and interviews that Ms. Streep has done over the years.

At AddThis, a central thesis of ours is that sharing is at the center of discovery. By sharing using AddThis on Web sites like Ms. Streep’s, you can help whole new generations of users discover it, making the content that much more timeless.

Check out the Web site and start sharing.