The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more engaging experience and you’ll smile when you log into your analytics dashboard and see the results.
Did you notice our new home page?
We are constantly testing and fine-tuning our home page (we practice what we preach when we say perform A/B tests!) and this is the result of our latest project. Our goal was to pinpoint the best way to tell our story. In other words, how do we best layout our home page to benefit our users? Here are the steps we took to get to where we are today. Continue reading