After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place. Continue reading
With the new year just around the corner, don’t be caught with your pants down without these tips/suggestions in your back pockets. (Did you catch the pun there?) ;)
Mobile ready, mobile now! If you’ve been slacking/pushing it off, now’s the time to bring that idea into the front burner, and crank it out. More and more sites are getting responsive, as more and more people use their phones as a primary want to connect to the internet. (Btw, Smart Layers is mobile-ready.)
Did you know address bar sharing—that is cutting and pasting an URL rather than sharing the page by clicking a share button—is by far one of the most common ways people share websites? In case you haven’t thought of that, we want you to know you could be missing out on a big part of understanding how visitors engage with your content.
