Today AddThis is launching a new way to learn about visitors coming to your site. Rather than spending hours in your web analytics tool, slicing and dicing your traffic, now you can get updates about spikes in traffic on your website as they happen — making it easy to capitalize on that influx of visitors.
It’s important to reach the right person with the right message, so we’re thrilled to unveil the newest customization features for the Audience Targeting Rules Creator. This newest release gives you more than 200 AddThis-Inferred audience interests and the ability to target specific messages based on geographic location.
Most marketers spend a lot of time focused on how to attract the right visitors to their site. But what happens to that traffic once it arrives? A recent study found that for every $92 in paid marketing, only $1 is spent on capturing those visitors once they arrive on site. As a result, it’s no surprise many marketers see high bounce rates and have trouble meeting their conversion goals.
Using Audience Targeting rules can help you catapult your conversions and easily reach business goals on your website. However, there are a few things to keep in mind to ensure success and results. Here are 5 simple tips when creating successful rules.
You’ve asked for the ability to reduce AddThis branding on our website tools, and today we’re pleased to announce that AddThis Pro Growth plans and above now have the ability to minimize AddThis branding on their tools.
We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.
Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.
We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).