Black Friday and Cyber Monday are two of the biggest shopping holidays of the year, with $57.4B and $2.29B spent last year. While these shoppers have some things in common, like an affinity for deals from Walmart, we found differences in what they’re buying, who they are, and how they engage. Continue reading →
The issue of whether stores should or shouldn’t be open on Thanksgiving has been an increasingly popular topic around the holiday. So much so, groups have formed to support stores that close to let their employees spend time with their families or just enjoy a nice day off. Either way, the data shows that most Americans are more passionate about the sales stores—open or closed on Thanksgiving—will have on Black Friday. Continue reading →
As we approach what is traditionally the most anticipated shopping day of the year, marketers are looking to social sharing habits of shoppers for more and better clues into what items they are sharing, what deals they are searching for, what networks they are participating in and who they are talking to.
So, if you aren’t already camping out in front of a Best Buy, here’s a fun Black Friday infographic made using AddThis data. Stats include top shopping personas, popular products and the retailers who stand to win big: