Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super Bowl. And as the stakes get higher each year, brands must find ways to increase engagement on their 30-second advertisements to get the biggest bang for their ($4.5M) buck. We think innovation for Super Bowl XLIX commercials lies in data – take a look at what we uncovered.
Celebrity endorsements are a popular way for larger brands to increase loyalty and brand awareness. Brands know that consumer buying decisions can be influenced by a star’s approval of a product or service. However, celebrity endorsements are expensive and depending on the celebrity, can cause negative opinions to be projected onto the brand. So, are celebrity endorsements worth the cost? More specifically, do celebrity endorsements help increase online engagement? Continue reading →