Most marketers spend a lot of time focused on how to attract the right visitors to their site. But what happens to that traffic once it arrives? A recent study found that for every $92 in paid marketing, only $1 is spent on capturing those visitors once they arrive on site. As a result, it’s no surprise many marketers see high bounce rates and have trouble meeting their conversion goals.
Rails-to-Trails Conservancy (RTC) has been transforming unused rail corridors into public places for running, biking, walking and more for almost 30 years. RTC’s goal is to preserve important transportation corridors for public use, and encourage healthy activities while beautifying America to ensure a better future for our children.
Xerox is known around the world as a global leader in document technology and services. Xerox’s Global Manager of Content Marketing, Greg Pings, is responsible for the company’s twelve blogs, and is charged with finding solutions to common platform problems. One of Greg’s major initiatives is increasing traffic across Xerox’s blog portfolio.
As an avid runner, I was really excited to chat with Nathan Freeburg about his site, Minneapolis Running. Nathan started this site because he wanted to share his passion for running and combine it with information about local races, running groups, and tips for runners in Minneapolis (and anywhere, really). It now has several contributors and traffic is growing on a steady basis.
Michelle Money. Does the name sound familiar? If you’re a fan of the Bachelor, then I imagine it does. She was a contestant on Season 15. But she’s more than just a reality TV star. She’s now focused on empowering women with the help of her style, health, and female advice blog and website, michellemoney.com. To help her boost engagement and drive visitors to the site, she and her team turned to AddThis website marketing tools.
Last week I took some time to talk with Lynn Luong, the Coordinator for Online Marketing at Mercy Home, who manages their website and social media presence. Mercy Home provides kids in crisis with the support and guidance they need to realize their own potential and make positive decisions. Their annual fundraising campaign is vital to the organization – and with the help of AddThis Pro tools they raised almost $5,000 in just two days.
We recently talked to Charlie McKinney, President of Crisis Magazine, part of the Sophia Institute, who shared with us how they’ve been using our Marketing tools to help generate the highest performing annual fundraising campaign online. Continue reading →