Tag: content recommendations

Optimize Content Recommendations with Open Graph Tags

We now offer a number of content recommendation widgets in the dashboard, which can be configured within minutes. Once you’ve enabled the widgets within the dashboard, there are a couple things you should know so that you can optimize how the recommendations display on your site. We use Open Graph meta tags to have the correct URL, title, and image displayed within each cell.
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What’s New In Your AddThis Dashboard

It’s a big day here at AddThis! Not only do all of our users get access to a new dashboard that makes it easier than ever to manage your website tools, we have new widgets and features designed to help you grow your traffic. Let’s take a look at what they are!

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Content Recommendations: How They Work

Updated on July 30, 2019.

Website owners are always looking for ways to bring in new visitors, keep them on their website, and turn them into fans or followers.

There are a lot of ways to approach content recommendations. These tools have developed significantly over time, but here’s how our Related Posts are different. We find the right personalized content recommendations for your visitors to help you meet your engagement goals.


1. Most Popular Content

The first widgets for content recommendations mostly showed the most popular content. They determined what was interesting based on which articles were most viewed, had the most comments, or were the most shared.

This was a good start. But the most popular content on a website might not change very much from day to day, which isn’t great for returning visitors. These recommendations might also not have anything to do with the current article, so the visitor might not be interested in that topic.

2. Adding Context

The next wave of content recommendation tools added contextual information. That means they started looking into the content of the articles to make a recommendation that’s similar to the page a visitor’s currently viewing.

Combining contextual information with popularity starts to make for more interesting content recommendations. However, they still aren’t likely to change very much. Additionally, they’re likely to keep recommending the same content, even if people don’t interact with it.

3. Understanding Behavior

More recently, some content recommendation tools are starting to learn from what people click on. This allows the recommendations to learn which articles are relevant and which pages they should be displayed on.

This is a major leap forward. But there’s still room for improvement. That’s because these tools still aren’t tailored to specific visitors, and so they aren’t as relevant as they could be.

4. Personalized Recommendations

The best way to recommend content for a particular visitor is to personalize content for them based on their interests (or the interests of people like them). That’s what AddThis Related Posts do.

We use all of the aforementioned methods and use data from across our publisher network to continuously improve which content recommendations work and for whom.

Content recommendation tools like Related Posts are also advantageous because they can personalize suggestions on the first visit! This enables you to show visitors more relevant content sooner.

We’ve already seen these content recommendations outperform other techniques, increasing the click-through rate on these tools by 50% or more.

Ready to get started? Activate Related Posts on your site now. Just sign into your AddThis Dashboard to get going!

Using AddThis Smart Layers

Note: As of March 2018, the Smart Layers WordPress Plugin is no longer available for download. If you already have it installed, it will continue to work per usual. To check out and install our supported WordPress plugins, click here.

Yesterday AddThis CEO Ramsey McGrory introduced Smart Layers, an easier way to get more traffic and followers with one piece of code. In this post I’ll go into a little more detail about how to get Smart Layers, what to need to do if you already use AddThis tools (hint: nothing!) and some simple ways to customize Smart Layers for your site or blog.

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