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Tag: content strategy

Make Derek Jeter the Captain of Your Content This Week

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It’s the Yankee Captain’s last series of games this week, and fans have poured onto the web to express their feelings, good and bad, about Derek Jeter’s farewell. Brands have also jumped on the sentimental bandwagon (which is called trendacking) by releasing exposé interviews and videos in homage of Jeter’s career—and you should, too. Jeter’s ends his career as shortstop in Boston this Sunday, September 28th. You’ve got three days. Continue reading

Tips, Lists, and Clever Headlines: A Recipe for Getting Engagement

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There’s no shortage of fitness articles and healthy recipes on the Internet, and no shortage of ideas for what makes a great content strategy that gets you engagement. We learned that the most popular content had characteristics you can use on your website—for any topic you publish about. So this fall, publish more lists with tips, unique news angles, and helpful educational content both in writing and video. Continue reading

The Value of a Follower for Your Site

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Just how valuable are followers to your content strategy? We did some research to look at different kinds of engagement behaviors—such as scrolling, clicking, and sharing—and how they correlate to increasing followers and conversions. We also looked for a connection between where a visitor came from (for instance, a search or social “click” referral) or what device they used. Followers proved to be of tremendous value for websites. Continue reading

Content Strategy 101: Getting Started

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When you approach how you communicate online—whether on your website, through email, in social media, via videos—it’s important to have a strategy. And not just any old strategy; you need a content strategy. Like that popular saying goes, “Content is King” (and we don’t mean Jimmy Fallon, in this case). It’ll be what drives engagement with your viewers, readers, subscribers, and visitors. Here’s an overview to help you get started with your content strategy. Continue reading

Everyone’s Talking About Apple’s Forthcoming iPhone 6 and So Should You!

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Apple is holding an event on Tuesday, September 9th in Cupertino, CA, falling in line with its recent track records of unveiling new phones in early September. The Internet has been buzzing with news and predictions of the event, which means engagement with online content about the event will be strong during and after. This means you’ll want to pay close attention, and use this event as a way to engage your audience. Here are ways all publishers can leverage Apple’s forthcoming announcement to engage their audience. Continue reading

Fashion Week’s Ruling Instagram (And Should Rule Your Content, Too)

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 Photo by SheKnows.com

Mercedes-Benz Fashion Week kicks off today in NYC, and designers will be showcasing their collections for Spring-Summer 2015 to buyers, retailers, celebrities—and consumers like us. With such a high=powered audience and viewership, you can expect social media to take a leading role in spreading new styles like wildfire before they’re even released in retail. But what this means for you, the website publisher, is that events—like runway shows—are no longer restricted to attendees. Get your pen out. We’re about to rock your content strategy for next week. Continue reading

How Facebook’s Newsfeed “Clickbait” Update Affects Your Content Strategy

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Photo by TheNextWeb

Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading

4 Basic Content Strategy Lessons from the Ice Bucket Challenge

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Photo by Time.com

This summer’s ice cold viral sensation has been the result of a fundraising campaign from the ALS Association. The “Ice Bucket Challenge” has raised over $90 million from this campaign alone! So there’s no doubt in anyone’s mind that the Ice Bucket Challenge has hit it out of the ballpark in fundraising and brand awareness for the organization previously not known as well. Take heed of this well-orchestrated marketing machine, and make it your own. Here are 4 takeaways. Continue reading

3 Lessons from the VMAs for Creating Engagement Around Live Events

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Photo by Mashable

The VMA’s and Emmy’s made this a busy week on the social web. The awards shows caused strong online content engagement on the days of the shows and the days following the shows. From Beyonce’s performance to guests texting during solitary moments, it was hard to avoid content about the VMAs and chances are, your audience was engaged with VMA content this week. Here’s how to snag a piece of that content engagement during not only the next awards show, but all live events. Continue reading