Tag: data-driven marketing

Reach the Perfect Valentine’s Day Audience

With Valentine’s Day less than a month away, marketers are busy rolling out ad campaigns to reach shoppers looking for the perfect gift. Make sure your programmatic campaigns reach the right audiences this Valentine’s Day with AddThis audience segments.

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Tags: audience segments, data-driven marketing, Valentine's Day

Target the Right Audience for Your Super Bowl Marketing Campaign

Super Bowl 50 is right around the corner, which means digital marketers are busy setting up campaigns to increase sales and brand awareness. To ensure you’re reaching the right audiences, we’ve put together Super Bowl segments that you can use to drive successful programmatic campaigns. Here’s a look at some of our segments:

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Tags: audience segments, data-driven marketing, super bowl

How to Reach the Right Shoppers this Holiday Season

The holiday season is here, and that means marketers are rolling out digital ad campaigns to increase sales. With so much competition out there, you might be wondering how you’re going to capture those last minute holiday shoppers — especially if you have a limited budget.

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Tags: data, data-driven marketing

How Better Data Utilization Can Drive Business Goals

“Data as a Competitive Advantage”, the recent study from Winterberry Group and Interactive Advertising Bureau (IAB)—and sponsored by AddThis—highlighted two main business goals that respondents most wanted to utilize data to accomplish: better targeting and growing revenue. On the targeting front, marketers are having some success, with more than 71% reporting that they’ve achieved better audience understanding and segmentation through data collection.

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Tags: data, data-driven marketing

Marketers Need Better Data, Not More Data

Is big data too big? In a way, yes. Forrester recently reported that only 12% of data collected by brands is actually used! The report highlights the fact that what businesses are seeing is not necessarily a need for more data, but for better quality data.

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Tags: data, data-driven marketing

Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data

Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.

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Tags: data-driven marketing