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Tag: data

GDPR and Frequently Asked Questions for Publishers

What is the GDPR and why should I, as a publisher, care about the GDPR?

GDPR stands for General Data Protection Regulation. It is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union. The GDPR will go into effect on May 25, 2018. Under the GDPR, organizations that violate GDPR can be fined up to 4% of annual global turnover or 20MM euros, whichever is greater.

To help sift through some of the noise, we’ve complied a few frequently asked questions for publishers:

 

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Online Trends for 2015 [Infographic]

2105 online trends

As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.

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How Better Data Utilization Can Drive Business Goals

chart-and-computer

Data as a Competitive Advantage”, the recent study from Winterberry Group and Interactive Advertising Bureau (IAB)—and sponsored by AddThis—highlighted two main business goals that respondents most wanted to utilize data to accomplish: better targeting and growing revenue. On the targeting front, marketers are having some success, with more than 71% reporting that they’ve achieved better audience understanding and segmentation through data collection.

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What Our Data Taught Us About Cricket World Cup Fans

cricket_world_cup_2015Image Source: Twitter.com/CricketWorldCup

Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?

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Let Data Be Your Guide. Don’t Take Actions Based on Assumptions.

smartphone-displaying-dataAt AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.

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And the Oscar Goes to…?

oscars-addthis-social-data

Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading

Valentine’s Day 2015 by the Numbers

Valentine's Day 2015 Data

Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading