In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.
Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.
As a marketer, you’ve probably put a lot of thought and time into building your email list. Growing your subscribers to the highest number possible seems like the best goal to many. But what if we told you that a big number isn’t everything?
For many marketers, email is a high-priority channel, especially around the holidays. In fact, Econsultancy recently reported that email drove a quarter of the traffic that resulted in this year’s Black Friday sales. So, how do you make sure your emails convert? Personalization.
Email marketing is a powerful tool for increasing engagement and conversions. It gives you the opportunity to reach current and potential customers wherever they are—whether standing in line at the grocery store with their smartphone out or browsing personal email during their lunch break. Plus, subscribers have already expressed an interest in receiving your marketing messages, so you have a captive audience.
Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.
Asking for your visitor’s email address is a delicate process. It requires reaching the right person at the right time with the right message. Unfortunately, a lot of website publishers and online businesses don’t take this approach, which makes for wasted efforts and lost opportunities. This is where website personalization comes into play.
It’s still an effective way to drive conversions. In fact, a recent study showed that email marketing is nearly 40x more effective at acquiring customers than Facebook and Twitter combined. This is because 91% of all US consumers still use email daily.
Every once in a while you stumble across an article declaring that “Facebook is dead!” or “Email is played out” or even, “Google is no longer the powerhouse in search”. To all of those, I say phooey. There might be elements of your marketing strategy you need to re-evaluate due to changes on various platforms, but this does not indicate one method being dead. It simply means it’s evolved.