Thinking about designing a new website, or even redesigning a site you already have? Here are some basic design strategies to keep in mind for higher engagement and usability. Continue reading
Want people to click on the things you post? Use awesome photos. Photos can say a thousand words, and they’re easy for your community to share. It’s a great time to be a photographer. The tools are easy to use, and you don’t need much to make all your photos stand out. Continue reading
It’s old news that digital marketers use social media sites like Facebook, Pinterest, and Twitter to engage their audience. Niche social media sites are growing in popularity and allow marketers to connect with a more specific audience who have a known set of interests and hobbies. Fancy, a social e-commerce network, is successfully helping businesses find their target audience, and proving that smaller networks can have the power of the social media giants. Continue reading
There’s no shortage of fitness articles and healthy recipes on the Internet, and no shortage of ideas for what makes a great content strategy that gets you engagement. We learned that the most popular content had characteristics you can use on your website—for any topic you publish about. So this fall, publish more lists with tips, unique news angles, and helpful educational content both in writing and video. Continue reading
Social media contests are a great way to engage your existing community and get new followers, all while creating a fun experience. Each social platform has different rules, and methods of maximizing engagement vary across the networks. Here are the best types of contests to run on Facebook, Twitter, and Instagram to meet your marketing goals. Continue reading
If you’re ever visiting in Utah (or live there), you’ll want to check out the neat things the St. George & Zion National Park have in store for tourists. Their website, AtoZion.com, is wonderfully structured to give visitors a taste of the unique experience they’d have when visiting the park in their next vacation. Continue reading
Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.
As the Sochi Olympics begin to wind down, we’ve seen a change in the brand sponsors generating the strongest social engagement in the past week. Domestically, Visa has taken over for largest increase in social engagement during the past week.
Over three years ago, Brian Haferkamp started a photography blog with just one photo.