One of the things I love most about being a Product Manager is the opportunity and responsibility to keep tabs on industry news and developments. Having a good grasp of the digital publishing landscape – from emerging trends to competitive research – is critical to our ability to serve users well. When you’re in the sharing game, there are few better places to get a pulse on the industry than at Facebook’s annual developer’s conference, f8. And so, to f8 AddThis went.
Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:
People who like your brand’s page on Facebook are more inclined to buy your product. But how do you get them to like your page in the first place–and to like your content online? You beat out Facebook’s popularity contest known as the Edgerank Algorithm.
Social media contests are a great way to engage your existing community and get new followers, all while creating a fun experience. Each social platform has different rules, and methods of maximizing engagement vary across the networks. Here are the best types of contests to run on Facebook, Twitter, and Instagram to meet your marketing goals. Continue reading →
Movie adaptations from books is nothing new, but 2014 has been an especially big year for this. We looked at the top books and movies from 2014, and found trends on the social web that would be useful tips you can plug into your content strategy––no matter what type of content you publish. Continue reading →