Tag: facebook

To Reach Millennial Shoppers, Go on Facebook and Write About Baseball


Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading

When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?


Continue reading

5 Proven Ways to Boost Sharing on Your Site

Post updated: May 8, 2018

It’s the little stuff that makes a big difference! Here are a few simple things that you can do (now) to increase sharing on your site.

Continue reading

Boston, Waco and How the People Empower Social Media

With wounds of the Boston Marathon bombings and Waco fertilizer plant explosions still fresh, we’re all witnessing the evolution of how we communicate, find facts, and even comfort ourselves in times of unexpected tragedy. We saw how social media was used to share and source information, amplify voices, and connect communities that are geographically far apart––all in real time.

Here’s what we saw happen. Continue reading

Facebook Like Counters, AddThis, & You

On Monday, around 1PM Pacific Time, Facebook had an issue with their comments and the counter for their Facebook Like button that made it appear for many people–including TechCrunch–that they had lost all their Facebook Likes.

Unfortunately, this was out of our hands since the problem happened on Facebook’s end. But I thought this would be a good time to explain how counter values work, and where those values are stored. Continue reading

Debugging Sharing to Facebook

Unlike most of our other services, Facebook doesn’t use the data we send about the text and link to share in order to determine the content that’s posted. Instead, Facebook’s servers request a copy of your page and look for Open Graph tags you set to determine what information to display. Open Graph tags are special meta tags developed by Facebook that give you a lot more flexibility in how your content appears on a person’s Facebook Timeline.

Figuring Out What Facebook Sees

If your shares to Facebook aren’t showing the correct information your best bet is to submit the URL that’s not being shared correctly to Facebook’s URL Debugger. This tool will let you know what data Facebook has about your URL and will highlight any errors.

Facebook’s URL Debugger
Facebook’s URL Debugger

Two common errors are:

  1. Facebook not being able to access your page because your site is down or behind a firewall. This will prevent your page from being shared on Facebook at all.
  2. Missing, incomplete, or invalid Open Graph tags which will be highlighted in yellow. Facebook will use other tags on the page, such as the <link rel=“canonical”> tag and the <title> tag, along with other <meta> tags and <img> tags to attempt to infer the content that should be shared.

Other useful items on this page are Facebook’s Graph API URL for your page, which gives you access to the content that will be shared in a JSON document and a link to see exactly what Facebook sees when they scrape your page. This is helpful for figuring out if Facebook’s scraper bot isn’t able to access your page.

Tip: You can get a JSON output of the number that will show up in the Facebook Like button’s counter (so you can see what Facebook says the count should be) for a specific URL by appending the URL to https://graph.facebook.com/ like this:

Graph Output
Graph Output

Adding Open Graph Tags to Your Page

The next step is putting Open Graph tags on your page. Facebook makes a very nice tool for this on their Facebook Like button page.

Open Graph Configurator
Open Graph Configurator

This will generate your Open Graph tags for you to paste into the head section of your HTML document.

Generated Open Graph Tags
Generated Open Graph Tags

For adding Open Graph tags to your WordPress blog we recommend the Facebook Revised Open Graph Meta Tag plugin. If you’ve got a great plugin for Magento, Joomla, Drupal, or another content management system let us know about it in the comments.

Using Open Graph Tags to Their Fullest

One great thing about Open Graph tags is that they let you control very precisely how your content shows up. For instance, if you have a video site then you can have it say “John Q. User watched a video” instead of “John Q. User likes a link.” These built-in types also allow you to set other information such as the names of the actors, directors, release date, and full description. More information about the built-in types that Open Graph supports is available here. With some work you can even create custom types and actions so users can “cook a recipe” or even “spot a leopard.”

Other Services That Use Meta Tags

Other services we support, most notably LinkedIn, also use your sites meta tag information to determine what content is shared, so that’s the first thing you should check when you’re not seeing what you expect when sharing to a specific service.

Hopefully this answers your questions about Open Graph tags. If you’ve got any other questions we’re here to answer them. Happy leopard spotting!

Social Goes Public: The Facebook IPO

It was fall 2004, my junior year of college, and I was at a party. I was conversing with a new friend when she asked me enthusiastically, “Are you on The Facebook?” I don’t remember my exact reaction, but I’m certain it involved a clueless look and something along the lines of “the what-book?” I could have never imagined at that moment sipping my purple punch, I was essentially experiencing a milestone in my life.

That was 8 years ago and these days, it’s hard to remember a world without Facebook. The service, which started as a private social network for ivy leaguers and eventually evolved into the massive public community it is today, is really more than a service – it’s a commodity. It has become our telephone, our newspaper, our photo album, our address book.  Facebook is a part of our everyday routine.

Today marks another milestone. After much anticipation, Facebook is going public. (And no, this has nothing to do with privacy settings). Mark Zuckerberg’s college side project is set to hit trading desks at 9am and it’s expected to be big. In 8 short years Facebook went from a dorm room to being a company valued at over $100B.

This morning’s bell will be one that is heard ‘round the world.

To “ring in” the big day, we’ve analyzed billions of events from our network and distilled down a couple of fun facts about Facebook’s popularity.

Some general stats about the popularity of Facebook:

  • In April, Facebook drove 40% of all social click traffic in the US including FB shares, likes and sends.
  • The Middle East shares to Facebook 33% more often than the rest of the world.
We also analyzed data to see how people are feeling about the Facebook IPO:

  • Since Monday the overall sentiment worldwide for the FB IPO is positive.

  • Since Monday people who work in traditionally tech savvy areas of the US are most bullish about the FB IPO while those in the Midwest might be feeling less excited.

(click for larger version)

  • Most social mentions about the IPO have been what the price of the FB stock will be and where people can buy stock.
  • Seems a lot of the action for people buying FB shares today will be on E-Trade, Charles Schwab and Ameritrade*.

*Social data should not be used to make trading and investment decisions