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Tag: facebook

To Reach Millennial Shoppers, Go on Facebook and Write About Baseball

millennial-retail-advocate

Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading

When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?

best-time-to-post-on-social-media-addthis

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5 Proven Ways to Boost Sharing on Your Site

5_tips

Over the last few months, we’ve been talking to bloggers and crunching the numbers to discover ways to increase sharing for anyone who owns a website. What we found is that there are a few simple things that you can do (now) to increase sharing on your site.

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Boston, Waco and How the People Empower Social Media

With wounds of the Boston Marathon bombings and Waco fertilizer plant explosions still fresh, we’re all witnessing the evolution of how we communicate, find facts, and even comfort ourselves in times of unexpected tragedy. We saw how social media was used to share and source information, amplify voices, and connect communities that are geographically far apart––all in real time.

Here’s what we saw happen. Continue reading

Facebook Like Counters, AddThis, & You

On Monday, around 1PM Pacific Time, Facebook had an issue with their comments and the counter for their Facebook Like button that made it appear for many people–including TechCrunch–that they had lost all their Facebook Likes.

Unfortunately, this was out of our hands since the problem happened on Facebook’s end. But I thought this would be a good time to explain how counter values work, and where those values are stored. Continue reading

Debugging Sharing to Facebook

Unlike most of our other services, Facebook doesn’t use the data we send about the text and link to share in order to determine the content that’s posted. Instead, Facebook’s servers request a copy of your page and look for Open Graph tags you set to determine what information to display. Open Graph tags are special meta tags developed by Facebook that give you a lot more flexibility in how your content appears on a person’s Facebook Timeline.

Figuring Out What Facebook Sees

If your shares to Facebook aren’t showing the correct information your best bet is to submit the URL that’s not being shared correctly to Facebook’s URL Debugger. This tool will let you know what data Facebook has about your URL and will highlight any errors.

Facebook’s URL Debugger
Facebook’s URL Debugger

Two common errors are:

  1. Facebook not being able to access your page because your site is down or behind a firewall. This will prevent your page from being shared on Facebook at all.
  2. Missing, incomplete, or invalid Open Graph tags which will be highlighted in yellow. Facebook will use other tags on the page, such as the <link rel=“canonical”> tag and the <title> tag, along with other <meta> tags and <img> tags to attempt to infer the content that should be shared.

Other useful items on this page are Facebook’s Graph API URL for your page, which gives you access to the content that will be shared in a JSON document and a link to see exactly what Facebook sees when they scrape your page. This is helpful for figuring out if Facebook’s scraper bot isn’t able to access your page.

Tip: You can get a JSON output of the number that will show up in the Facebook Like button’s counter (so you can see what Facebook says the count should be) for a specific URL by appending the URL to https://graph.facebook.com/ like this:

Graph Output
Graph Output

Adding Open Graph Tags to Your Page

The next step is putting Open Graph tags on your page. Facebook makes a very nice tool for this on their Facebook Like button page.

Open Graph Configurator
Open Graph Configurator

This will generate your Open Graph tags for you to paste into the head section of your HTML document.

Generated Open Graph Tags
Generated Open Graph Tags

For adding Open Graph tags to your WordPress blog we recommend the Facebook Revised Open Graph Meta Tag plugin. If you’ve got a great plugin for Magento, Joomla, Drupal, or another content management system let us know about it in the comments.

Using Open Graph Tags to Their Fullest

One great thing about Open Graph tags is that they let you control very precisely how your content shows up. For instance, if you have a video site then you can have it say “John Q. User watched a video” instead of “John Q. User likes a link.” These built-in types also allow you to set other information such as the names of the actors, directors, release date, and full description. More information about the built-in types that Open Graph supports is available here. With some work you can even create custom types and actions so users can “cook a recipe” or even “spot a leopard.”

Other Services That Use Meta Tags

Other services we support, most notably LinkedIn, also use your sites meta tag information to determine what content is shared, so that’s the first thing you should check when you’re not seeing what you expect when sharing to a specific service.

Hopefully this answers your questions about Open Graph tags. If you’ve got any other questions we’re here to answer them. Happy leopard spotting!

Social Goes Public: The Facebook IPO

It was fall 2004, my junior year of college, and I was at a party. I was conversing with a new friend when she asked me enthusiastically, “Are you on The Facebook?” I don’t remember my exact reaction, but I’m certain it involved a clueless look and something along the lines of “the what-book?” I could have never imagined at that moment sipping my purple punch, I was essentially experiencing a milestone in my life.

That was 8 years ago and these days, it’s hard to remember a world without Facebook. The service, which started as a private social network for ivy leaguers and eventually evolved into the massive public community it is today, is really more than a service – it’s a commodity. It has become our telephone, our newspaper, our photo album, our address book.  Facebook is a part of our everyday routine.

Today marks another milestone. After much anticipation, Facebook is going public. (And no, this has nothing to do with privacy settings). Mark Zuckerberg’s college side project is set to hit trading desks at 9am and it’s expected to be big. In 8 short years Facebook went from a dorm room to being a company valued at over $100B.

This morning’s bell will be one that is heard ‘round the world.

To “ring in” the big day, we’ve analyzed billions of events from our network and distilled down a couple of fun facts about Facebook’s popularity.

Some general stats about the popularity of Facebook:

  • In April, Facebook drove 40% of all social click traffic in the US including FB shares, likes and sends.
  • The Middle East shares to Facebook 33% more often than the rest of the world.
We also analyzed data to see how people are feeling about the Facebook IPO:

  • Since Monday the overall sentiment worldwide for the FB IPO is positive.

  • Since Monday people who work in traditionally tech savvy areas of the US are most bullish about the FB IPO while those in the Midwest might be feeling less excited.

(click for larger version)

  • Most social mentions about the IPO have been what the price of the FB stock will be and where people can buy stock.
  • Seems a lot of the action for people buying FB shares today will be on E-Trade, Charles Schwab and Ameritrade*.

*Social data should not be used to make trading and investment decisions

Problem with Sharing to Facebook

**UPDATE** 9/8/2014 12:00 PM EST: Over the weekend there have been reports of more problems opening shared links on Facebook iOS app. Here’s the scoop.

**UPDATE** 3/11/2011 10:00 AM EST: Facebook’s fix has been stable so we’ve reverted back to our normal sharing integration. We’ll continue to monitor Facebook sharing but everything is back to normal now.

**UPDATE** 3/10/2011 10:00 PM EST: Facebook has deployed a fix intended to address the core issue.  We are running a full suite of tests and will revert to our normal integration once this is confirmed fully functional.  We are currently still on an alternate integration, which works as expected with minor limitations on posts with multiple images.  We will update here once we resume fully normal operation.

**UPDATE** 3/10/2011 1:30 PM EST: Facebook has reenabled our workaround so we have been operating correctly for a few hours now.  We will continue to monitor in case of any changes.

**UPDATE** 3/10/2011 6 AM EST: Facebook has indicated a fix will be deployed on their side by “no later than Thursday evening”.  We are working with Facebook directly and will provide updates as they are available.  The mobile endpoint workaround will stay in place in the interim, so Facebook sharing is currently functional.  You can follow Facebook updates on this issue on their Live Status Page.

**UPDATE** 3/10/2011 12 AM EST: In an effort to keep the system as stable as possible while Facebook works on a fix for the root cause, we are currently leveraging Facebook’s mobile share endpoint for all shares. Though the user experience is geared to a smaller form factor, it does function correctly and allows us to continue to support sharing functionality.  Facebook has let us know that a fix will be deployed quickly; we will resume our normal operation as soon as that happens.

**UPDATE** 3/9/2011 6 PM EST: We deployed a workaround to restore core Facebook sharing functionality via AddThis while we await a more permanent solution from Facebook. We are continuing to monitor progress on the issue from their side and will keep you updated with additional information as we have it. In the interim, we believe the workaround re-enables all sharing features. Thanks for your patience.

This morning we got reports that their were problems with sharing to Facebook.  After some investigation,  it appears that overnight Facebook may have introduced a bug as part of an update that has broken Facebook Sharing.

With the bug, any url that hasn’t been previously cached within Facebook will initially not show the title and image of the page and then get an error when shared.

This bug has been discovered by a number of other developers and reported to Facebook.  We’re escalating the issue through our channels and hope to have it resolved as quickly as possible.

If you’d like to see the issue first hand or if you have a few extra special URLs, Facebook does make a tool that you can force URLS to be cached in their system.

We’ll keep you updated as things change.  Be sure to follow us on Twitter as well for the latest updates.

MapQuest Local Pages Become Shareable with AddThis

MapQuest Local with AddThis

With a recent release, you can now share MapQuest Local pages with your friends and the world using AddThis. Back in early September, MapQuest launched MapQuest Local, a portal that aggregates information together about your town or city.

As you can see from the screenshot at the beginning of the post, just hover over the orange AddThis plus sign and you’ll see the traditional AddThis menu. If you click on the plus sign, you’ll get the pop-up menu.

So… go find your town with MapQuest Local and share the page with others.