With the U.S. and the Netherlands taking the lead in the Sochi medal count and Germany with the most gold medals, ice dancing and the skeleton took the gold in social popularity this week.
As week one of the Sochi Olympics wraps up, Chobani had the greatest increase in social engagement in the past week, knocking out official Olympic sponsors with memorable commercials like Visa and P&G.
The Sochi Olympics kicked off with Friday’s Opening Ceremony, which demonstrated hundreds of years of Russian history. From the days of Greek legends to the industrial revolution to the Russian accomplishments in space, the performance set the energy for the rest of the Olympics. With the events now underway, and Norway in the lead with the highest medal count, we decided to take a look at what events and athletes generated the strongest social engagement over the weekend.